Boeing Draws Giant Super Bowl Message In The Sky

Boeing Draws Giant Super Bowl Message In The Sky

The aviation industry leader created to unique test flight to celebrate the Seattle Seahawks berth in the big game.

Ryan Gerhardt
  • 4 february 2014

Before the Seattle Seahawks took on the Denver Broncos in Super Bowl XLVIII on Sunday night, Seattle-based aircraft giant Boeing had one final send-off for their hometown team.

Taking advantage of a test flight opportunity for one of its new 747-8f cargo planes, Boeing provided a custom paint job and flight plan to send an aerial message. Painted with the Seahawks blue and green colors, the freighter traced a giant “12” over eastern Washington state in homage to the Seahawks “12th Man” – the name given to the fans at CenturyLink Field known for decibel-crushing crowd noise.

While you couldn’t actually see the “12” in the form of a smoke trail or banner simply by looking up, the stunt could be witnessed and tracked in real-time on The test flight took roughly five hours to complete, and spanned nearly 100 miles east-west and north-south.



“We had an opportunity to do this number 12 while we’re doing this functional check flight, so we blended the two together,” Len Quiat, a Boeing Flight Test Director, told USA Today. Boeing, which pulled a similar stunt with the release of its 787 Dreamliner a few years ago, used its JetPlanner software to integrate the entire plan.

The Seattle Seahawks, to the delight of Boeing, ended up routing the Denver Broncos for Super Bowl XLVIII by a score of 43-8 in front of an estimated record audience of 111.5 million viewers in the U.S.

With the fight for audience attention coming at a premium – $4 million for a 30-second spot during the game this year – perhaps Boeing has uncovered a new form of guerrilla advertising.


Sources: USA Today, The Verge

Images: The Verge


Transformable Table Maximizes Utility In Small Spaces

Design & Architecture
Syndicated Yesterday

How Fashion Became All About Fonts

Why a new wave of designs have put typography front and center on your clothing

Retail Yesterday

GM And Audi Are Experimenting With Car Rentals In SF

The automakers are trying something new to capture the segment of urban dwellers who don't want to own a car


Get PSFK's Related Report: Innovation Debrief: Boston

See All
Travel Yesterday

This Vertical Forest Hotel Will Improve The Air Around It

An architectural firm is creating a lush mountain lodging in China with so much greenery that it will actually clean the atmosphere

Related Expert

Justin Tobin

Building Startups Inside Fortune 500s

Europe Yesterday

This Company Believes Insects Can Provide Biofuel To Power Our Future

A Polish group is testing out a new factory concept that can provide a source of renewable energy, and even serve space missions

Technology Yesterday

Music Venue Caters To Virtual Reality Events

Boiler Room has launched the first VR hub for content creators to capture special footage for the masses

Gaming & Play Yesterday

Automated Chessboard Lets You Play Against Anyone In The World

Square Off is an AI-powered board that can move the pieces on its own


Future Of Automotive
Scenarios Driving The Digital Transformation Of An Industry

PSFK Op-Ed october 25, 2016

Marketing Experts: Millennials And The Power Of Cool

'Good Is The New Cool' Authors Afdhel Aziz and Bobby Jones share their 7 principles for branding with a social impact

PSFK Labs october 25, 2016

The Keys For Exceptional Performance On And Off The Field

PSFK Labs' new report highlights five important insights for businesses to perform better than the competition

Technology Yesterday

Contraband Recorder Helps Those In Need Capture Captive Conversations

Designer Marianna Mezhibovkaya created the device to help prison inmates capture crucial evidence of abuse

Advertising Yesterday

A Compelling Brand Purpose Is Never Born In The Boardroom

Strategist and Designer Anna-Rae Morris shares why she believes all brands exist for a reason, and how Snapchat has upended our behavior

Retail Yesterday

Creative Leadership Expert: Experiencing A Seismic Shift From Brand Loyalty To Interface Loyalty

Marc Shillum, founder of Chief Creative Office, explains why product designers must rethink the way they capture consumer attention

Fitness & Sport Yesterday

Editorial Roundtable: The Xs And Os Of Performance-Enhanced Sports

WHOOP, ShotTracker, Rithmio, PlaySight, STYR Labs, EverybodyFights and Lift / Next Level Floats explain that we're only at the iceberg's tip of performance enhancement

Technology Yesterday

Microsoft’s New E-Paper Sticky Note Runs On Ambient Light

Researchers have developed the first e-ink display powered entirely by office bulbs

Sustainability Yesterday

Modern Home Created Entirely Out Of Modular Shipping Crates

A project in Ecuador used the ubiquitous material to design a spacious and industrial-chic house

Retail Yesterday

Retail Concept Offers Food Hall Inspired Space For Online Brands

The store will offer a lower cost way for internet entrepreneurs to try physical retailing

No search results found.