On-Demand Service Delivers Booze To Customers’ Doorsteps

On-Demand Service Delivers Booze To Customers’ Doorsteps

Drizly can keep the party going when you run out of alcohol in New York City.

Ross Brooks
  • 5 february 2014

It’s already easy to get every kind of food imaginable delivered straight to your door, but what if you want a tasty alcoholic beverage to go along with your meal? Hopefully you will soon be able to turn to Boston-based startup Drizly, which just launched its service in New York City.

Conceived by three college friends in 2011, the app gives thirsty shoppers a digital way to order beer, wine or liquor from a store near them. The company has already partnered with 26 liquor and wine stores in the city, and confidence in the service seems high,  if $2.25 million of seed capital from various investment firms and angel investors is anything to go by.


Drizly uses a business model that means they don’t take a portion of the orders, instead they charge the liquor and wine stores a monthly fee to use their order fulfillment software along with their iPads and iPhones. They also provide delivery drivers with technology to scan IDs as a way to cut down on underage buyers getting their hands on alcohol. Because fake IDs can fool some scanners, the app will eventually require customers to upload images of their ID to the app before an order is placed.


The app has been successful so far, but they could see a big boost from a deal just signed with Pernod Ricard USA, a liquor manufacturer who has been experimenting with ideas of their own. The deal would involve Pernod Ricard advertising its brands on the Drizly app, as well as promoting it to its customers as a preferred partner in other marketing initiatives.

Next time you run out of alcohol at a party, or don’t have the energy to make the trip to the nearest convenience store, it might be time to head over to the app store and check out Drizly.


Source: Recode

Images: Erica SwallowDrizly



Fitness Advocate: Paving The Future of Workouts With Audio

Fitness & Sport
Brand Development Yesterday

Swipe Left On A Dating World Built To Keep You Single And Disconnected

Hinge's VP of Marketing Karen Fein tells us about the service's daring ditch of the swiping culture that's designed to attract advertising revenue, not meaningful connections

Arts & Culture Yesterday

Marvel Comic Tells The Story Of A Heroic Syrian Mother

Madaya Mom is the true tale of a family trapped inside a town for over a year


Get PSFK's Related Report: Future of Automotive

See All
Retail Yesterday

Brooklyn Cafe Lets Customers Pay By The Hour, Not By The Cup

Glasshour is an establishment that provides free coffee and pastries and charges for the time guests spend there

Technology Yesterday

Electric Spoon Changes The Way Food Tastes

The Taste Buddy is being developed to manipulate your taste buds and make everything more delicious

Related Expert

Jennifer Kinon

Designer & Educator

Travel Yesterday

Bike Path In Poland Can Glow For 20 Years Using Solar Power

Cyclists can follow the shimmering blue lanes for better safety each time they ride

Technology Yesterday

Open-Source Toolkit Lets Communities Build Their Own Street Furniture

The Wikiblock database contains 30 blueprints of different neighborhood fixtures including benches, bus stops, and kiosks

Food Yesterday

Tiny Pub Only Has Space For Three People

Make Time For It is a small London pop-up bar that encourages conversation without the distraction of technology


Future Of Automotive
Scenarios Driving The Digital Transformation Of An Industry

PSFK Op-Ed october 21, 2016

Health Expert: Nutritional Meal Replacements Are A Solution To Corporate Wellness

Ample Foods Founder Connor Young explains why supplements are the next food trend coming to the workplace

PSFK Labs october 21, 2016

PSFK Picks: Top 5 Performance-Enhancing Wearables

Our new report looks at innovations pioneering the future of performance through intelligent activewear and predictive analytics

Work Yesterday

Community Builder: How to Hack Slack

Claire Wasserman, Founder of Ladies Get Paid, describes how she's using an internal team communication tool to build a network of thousands

Advertising Yesterday

This Beer Was Brewed Just For Scotch Drinkers

Highland Park Scotch Whisky & Sixpoint Brewery have teamed up to create two limited-edition pairings for New York City boilermakers

Mobile Yesterday

Let An AI Librarian Help Sort Your Digital Bookmarks

A new app uses machine learning to help organize your virtual life

Mobile Yesterday

Pizza Hut Tattoo Lets You Place An Order From Your Body

The latest gimmick from the fast-food chain is a tattoo-like sticker that lets customers get delivery with a simple tap on their arm

Travel Yesterday

Reinvented Bicycle Inspired By Supercar Design

The yellow bike based on a Lamborghini has sharp edges and an aluminum alloy frame

Health Yesterday

Health Platform Gives Perspective On Your Weekly Habits

Gyroscope is a new wellness app that works by amalgamating data about your life into beautifully designed visuals

Beauty Yesterday

Korean Beauty Brand Uses VR To Let Customers Pick Their Ingredients

Innisfree created a unique experience for its Shanghai Disneyland customers with a virtual reality trip to select what goes into their purchase

Arts & Culture Yesterday

3D-Printed Creations Resemble Floating Paper Outlines

Japanese design firm Nendo's exhibition features works that look like sheets of material being folded, torn, and crumpled

No search results found.