On-Demand Service Delivers Booze To Customers’ Doorsteps

On-Demand Service Delivers Booze To Customers’ Doorsteps

Drizly can keep the party going when you run out of alcohol in New York City.

Ross Brooks
  • 5 february 2014

It’s already easy to get every kind of food imaginable delivered straight to your door, but what if you want a tasty alcoholic beverage to go along with your meal? Hopefully you will soon be able to turn to Boston-based startup Drizly, which just launched its service in New York City.

Conceived by three college friends in 2011, the app gives thirsty shoppers a digital way to order beer, wine or liquor from a store near them. The company has already partnered with 26 liquor and wine stores in the city, and confidence in the service seems high,  if $2.25 million of seed capital from various investment firms and angel investors is anything to go by.


Drizly uses a business model that means they don’t take a portion of the orders, instead they charge the liquor and wine stores a monthly fee to use their order fulfillment software along with their iPads and iPhones. They also provide delivery drivers with technology to scan IDs as a way to cut down on underage buyers getting their hands on alcohol. Because fake IDs can fool some scanners, the app will eventually require customers to upload images of their ID to the app before an order is placed.


The app has been successful so far, but they could see a big boost from a deal just signed with Pernod Ricard USA, a liquor manufacturer who has been experimenting with ideas of their own. The deal would involve Pernod Ricard advertising its brands on the Drizly app, as well as promoting it to its customers as a preferred partner in other marketing initiatives.

Next time you run out of alcohol at a party, or don’t have the energy to make the trip to the nearest convenience store, it might be time to head over to the app store and check out Drizly.


Source: Recode

Images: Erica SwallowDrizly



This LA Hotel Is Designed Specifically For Cocktail Drinkers

Mobile Today

Get A Better Idea Of How You Are Wasting Your Time

The TouchTime app is trying to revolutionize personal task management by providing detailed insight on how to be more efficient

Culture Today

London Telephone Box Repurposed As A Tiny Mobile Repair Shop

Tools and supplies to replace broken screens or damage are neatly stowed away in these micro-workrooms


Get PSFK's Latest Report: Future of Retail: Technology Primer

See All
Design Today

Conceptual Sportswear Created Out Of Futuristic Condom Material

A Dutch fashion designer is experimenting with new methods and fabrics to make high performance clothing


Nondini Naqui

Millennial Personal Finance

Syndicated Today

Would You Wear Wool Shoes To Save The Environment?

As demand for wool shoes grows, a number of US footwear brands are heading directly to the source: the sheep pastures of New Zealand

Sustainability Today

Self-Healing Material Is Fashioned Out Of Squid Teeth

Penn State researchers have devised a new textile that uses organic proteins

Arts & Culture Today

Search Engine Turns Your Own Drawings Into Photos

This image-matching software accepts hand-made sketches instead of keywords


Future Of Work
Cultivating The Next Generation Of Leaders

PSFK Op-Ed august 24, 2016

Why Building Better Offices Is The Key To Employee Engagement

Interaction Designer and Audio-visual Technologist at ESI Design illustrates the value in creating environments filled with surprise and delight

PSFK Labs Yesterday

PSFK’s Workplace Vision: How The Nurturing Of Seeds Will Come To Define The Onboarding Process

Our Future of Work vision is a service that allows companies to assemble and deliver welcome packets that are uniquely focused on the concept of growth

Arts & Culture Today

Illustrator Interprets The Experiences Of Blind Travelers

Artist Alby Letoy creates drawings of poignant travel memories for the visually impaired

Advertising Today

Clickbait Titles Used For The Good Of Charity

An agency devised an unlikely campaign that uses clickbait as a positive force to drive awareness to nonprofit initiatives

Advertising Today

The Best In Eye-Catching Olympics Campaigns

PSFK rounds out the Rio Games with our picks for the best advertising moments off the field

Work Today

Editorial Roundtable: The Arrival Of The People-First Workplace

Managed By Q, Soma, Workbar, Primary and thinkPARALLAX enumerate the reasons why companies need an employee-embracing workforce in order to exist

Arts & Culture Today

Transforming Light Waves Into A New Art Form

An artist uses glass treated with layers of metallic coatings to create a unique installation called lightpaintings


Innovation Debrief: Boston
Business Concepts Born In 'The Hub'

Design Today

This Windbreaker Lets You Explore The Outdoors While Charging Your Phone

The apparel includes solar panels that allow the wearer to stay connected through the power of renewable energy

Asia Today

The Goal Of This Game Is To Not Get Laid Off From Your Job

A hit mobile app has you working really, really hard to not get fired as you climb the corporate ladder

Advertising Today

Movie Critic Bot Guides Viewers Through Festival Offerings

The Toronto International Film Festival has created a Facebook Messenger chatbot to help attendants curate their schedule

No search results found.