menu

Calvin Klein’s Instagram Campaign Lets Models Take The Reins [Pics]

Calvin Klein’s Instagram Campaign Lets Models Take The Reins [Pics]
Advertising

Calvin Klein sent pairs of his signature 1980s waistband underwear to models, musicians and bloggers, and asked them to post selfies wearing them.

Daniela Walker
  • 21 february 2014

  

Calvin Klein is a brand that knows what works for its audience. And for its underwear line, that is a sexy, well-known face wearing its minimalist undergarments, with a pouty, suggestive look on their face. In 1981, Brooke Shields famously announced that nothing got between her and her Calvins and today, Calvin Klein is modernizing the formula, by letting famous and not-so famous take to Instagram and use the hashtag #mycalvins to get the same sentiment across.

Screen Shot 2014-02-21 at 13.29.57

Supermodel Miranda Kerr and R&B rapper Trey Songz kicked off the campaign, my posting themselves in their Calvin underwear, which both received thousands of likes within minutes. According to Women’s Wear Daily:

More than 100 influencers from 15 countries with a combined reach of more than 250 million fans on social media were tapped by the brand, including actors, bloggers, models and musicians. They include Fergie, Lara Stone, Cody Simpson, Poppy Delevingne and Hanneli Mustaparta.

Screen Shot 2014-02-21 at 13.30.03

But the social media campaign is not limited to the rich and famous. Calvin Klein is encouraging everyone to take part and use the hashtag to show off their Calvins.

The brand is honing in on the selfie zeitgeist, encouraging people to do what they already and at the same time promote the brand.

Calvin Klein

Source/Images: Women’s Wear DailyThe Huffington Post

 

Advertising
Trending

Tokyo Concept Store Disguised As A Parking Garage

Advertising
Brand Development Today

The 10 Steps To Discover, Hire, Develop Your Next Leader

PSFK's Future of Work report outlines key steps in the employee development path to empower next-gen leaders

Home Today

Beacon Device Takes The Pain Out Of Navigating A New Airbnb

Ping provides new guests with a guided tour of the house or apartment through a simple tap of their phone

Trending

Get PSFK's Latest Report: Future of Advertising

See All
Arts & Culture Today

Shelf Makes Its Contents Appear To Hover In Midair

The design uses metal tubes to create an optical illusion when viewed from the front

Fashion Today

Declutter And Recycle All Of Your Unwanted Stuff

A new app will help catalogue your possessions and give them away as donations when you no longer want them

Fitness / Sport Today

This Health App Will Pay You For Every Step You Take

Sweatcoin records your fitness activities and donates to charity based on exercise

Technology Today

How Motion Tracking Is Finding Its Way Into Design Craftsmanship

Expanding on traditional modeling, a Toronto-based designer is experimenting with how physical gestures can generate functional 3D topographies

Work Yesterday

Amazon Is Experimenting With A 30-Hour Work Week

The online retailer is launching a pilot program that will allow a technical team to work with a considerably shortened schedule

PSFK LABS REPORT

Future Of Work
Cultivating The Next Generation Of Leaders
NEW

PSFK Op-Ed august 23, 2016

Modern Workplace Culture: No More Fat Cats Or Kissing Ass

Samar Birwadker, CEO & Co-Founder of Good & Co, on designing shared organizational values to optimize employee happiness and success

PSFK Labs Today

PSFK’s Workplace Vision: Leave The Busywork To The Bots

Our Future of Work vision is an artificially intelligent helper that frees workers from the administrative to-dos that have dogged them for too long

Fitness / Sport Yesterday

How The Rio Olympics Stood For More Than Just Games

PSFK rounds out the Rio Games with our picks for the finest moments beyond sports

Retail Yesterday

Mobile Travel App Embraces Cognitive Computing

The Orlando Tourism Board is looking to IBM Watson to provide personalized local recommendations for visitors

Design Yesterday

Kate Spade’s New Fitness Trackers Push Wearable Tech Into High Fashion

The retailer joins other designers in bringing tech-assisted lifestyles to the luxury clothing market

Automotive Yesterday

Bike-Friendly Apartment Building For Swedish Cyclists

A residential space is being designed for commuters to easily transport goods

Advertising Yesterday

Nike Takes Over An Entire City Block With A Giant Running Track

The Unlimited Stadium is shaped like a 100-meter sole print of the brand's LunarEpic sneaker

INSIGHTS COVERAGE

Rio Olympics
Innovation Coverage From The Rio Games
READ NOW

Gaming Yesterday

Fortune Cookie Service Brings Bad News To Your Doorstep

To promote their new delivery service Blackbox, the creators of Cards Against Humanity are delivering unfortunate messages in an edible form

Arts & Culture Yesterday

This Picture Frame Could Be The Lava Lamp For A New Generation

Slow Dance makes real objects appear to move in slow motion

Work Yesterday

Editorial Roundtable: How Will Companies Staff The Workplace Of The Future?

Managed By Q, Soma, Workbar, Primary, AltSchool and thinkPARALLAX examine the ways that a people-first workplace might disrupt the job hiring process

No search results found.