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Chromeo Uses Craigslist’s Missed Connections To Promote New Album

Chromeo Uses Craigslist’s Missed Connections To Promote New Album
Advertising

The band experiments with marketing sources outside of social media.

Serena Chu
  • 18 february 2014

Electronic band Chromeo’s interesting way to ignore social media platforms by releasing the details of their fourth album on Craigslist gives new meaning to a venue that is foreign to marketing. The album art and release date for their forthcoming album “White Women” was revealed on the site’s “missed connections” section, which has been often been a portal for people to display personal advertisements free of any communication barriers.

Several lines of lyrics from the single “Come Alive” are included in the ad description, along with a map that points to downtown Minneapolis club First Avenue.

The album is set for release on May 12th, but for those of you who can’t wait, you can enjoy the official video below.

“White Women”

Source: The Verge

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