Artist Etienne Lavie is taking over Paris with her new project titled “OMG, Who Stole My Ads?”
Etienne replaces outdoor ads in and surrounding Paris with historical, classic French artworks mainly from the Baroque and Classicism eras. He produces them via the Internet and recomposes them onto carefully measured out pieces of paper that will strategically fit into his next target.
Inspired by Andreas Gursky, the German visual artist known for his large format architecture and landscape photographs, Etienne’s project is an attempt to inject some culture into spaces that have been taken over by advertising. It challenges the obtrusive impacts of the advertising industry and injects a pause into the busy daily lives of urban dwellers.
Etienne, has revealed little about the project, wanting the art to speak for itself. On his website, where the ‘about’ section should sit, is a tab and paragraph with the word ‘blah’ simply repeated, which makes us just that little bit more excited about his next project.
Visit Etienne’s website to see more of “OMG, Who Stole My Ads?”
Images, Sources: Etienne Lavie