Club Med Crowdsources Ski Resort In French Alps
Crowdsourcing is now being used for the development of hotels and resorts.
Holiday resort giant Club Med has taken a unique approach for their newest venture. The team behind the project are using social media to crowdsource development of their future flagship ski resort in the French Alps town of Val Thorens.
The all-inclusive brand has begun a seven-phase marketing campaign via Facebook which encourages fans to contribute to the development process including the name, logo, activities and more for the Club Med resort. Their Facebook campaign page is split into three sections allowing the user to discover the potential of the project, to vote and to find out what kinds of prizes are up for grabs, the best being a seven night stay in the resort. Club Med is offering up the stay at the new resort to participating fans, and the winners will actually be the first two guests to fully experience the resort.
This idea is similar to the current campaign that PSFK is hosting in partnership with real-estate crowdfunding firm Prodigy Network where they’re aiming to crowdsource the designs for their most recent project 17John, an innovative hotel in the heart of New York City’s Financial District.