NEX wants to offer functional fashion to the quantified-self clan.
NEX is a wristband that doesn’t just want to be another fitness tracker, instead it wants to interact with all of your passions, whether that’s hanging out with friends, music, gaming, movies or sports. The device, created by Mighty Cast, works with specially-designed “Mod” charms that are physical objects connected to the cloud. You can customize these to create a personalized statement that also allows you to tap into useful technology and interact with others.
Some of the different functions that NEX can perform include basic fitness tracking features and sending simple color-coded light messages. Different “mods” can provide different functionality as well, for example you can hook the bracelet up to your phone so that it flashes a certain color for texts, phone calls or emails.
Beyond basic functionality and fashion sensibilities, the company also hopes to create their own gaming ecosystem. While the bracelet could connect with existing games via specific “mods,” Mighty Cast also hopes to create an in-house offering that takes on the style of Clash of Clans, according to CEO Adam Adelman.
While the company is already in talks with some notable game developers, the biggest challenge will be convincing gamers to pay $9.99 for a new mod when they could just as easily buy an entire game for $0.99. NEX is expected to launch later this year, and it’s already possible to preorder one of the bracelets for the discounted price of $49.99, half of what it will cost as retail.
Source: The Verge
Images: Mighty Cast