TouchBase adds a technological edge to an an age-old personal exchange.
Business cards are one area of networking that has been surprisingly resistant to technological innovation, which is why TouchBase Technologies has created something that combines the old-school paper approach with time-saving technology. The company’s cards are embedded with a material that mimics finger touches when tapped onto a smartphone screen, and allows for the instant and accurate download of contact information stored in the cloud.
All it takes is one tap of the card and your latest connection can email you, call you, connect with you on LinkedIn, or follow you on Twitter. Beyond social networks, you can also upload brochures, videos, photos, and other information you think might be useful to your cloud-based profile. This way you make sure the people you meet get the most relevant information first, without the need to waste precious time scouring the internet.
Apart from introductions, the card can also be used as a CRM tool thanks to the fact it allows you to see who has tapped your card. This also mean it’s possible to assess customer interest, track sales leads, and provide relevant information at the time when it’s needed most.
One of the biggest limitations for this particular business card is that it’s limited to the iPhone 5 and up, plus you can’t export information to your contacts list. TouchBase has more compatible apps in the pipeline, but you will have to wait before the business cards are accessible across multiple devices.