LA pop-up store offers free coffee and pastries while it mocks the global coffee chain.
There are plenty of people who mock Starbucks and shun the establishment in favor of indie coffee shops, but none quite as openly as this particular store in Los Angeles. Dumb Starbucks Coffee is a pop-up shop that not only parodies the worldwide coffee chain, but also offers free coffee and pastries.
Apart from the social buzz created by ordinary people who came across the shop, it has also attracted the attention of a few celebrities such as Rainn Wilson from The Office. One barista, who was hired two weeks ago after he applied through a post on Craigslist, revealed to The Hollywood Reporter that the store’s boss “wasn’t prepared for all this,” which is why the coffee shop is currently understaffed.
While the legal implications of this kind of store may seem unclear, there is a convenient FAQ that outlines how the store is able to operate. “Although we are a fully functioning coffee shop, for legal reasons Dumb Starbucks needs to be categorized as a work of parody art. So, in the eyes of the law, our “coffee shop” is actually an art gallery and the “coffee” you’re buying is actually the art. But that’s for our lawyers to worry about. All you need to do is enjoy our delicious coffee!”
While Starbucks is aware of the store, it would appear they haven’t taken any action as of yet.
Source: Hollywood Reporter
Images: Brandon Kirby / Jeff Castelaz