menu

Fashion Week App Is Like Tinder For Clothes

Fashion Week App Is Like Tinder For Clothes
technology

Buy the latest runway fashion before anyone else gets a chance.

Ross Brooks
  • 10 february 2014

Moda Operandi already allows shoppers to place pre-orders for runway fashions items only a few days after they make their debut appearance, but the company now has its own mobile app, which takes a leaf out of Tinder’s book. The app allows you to browse through runway images and like or dismiss a particular look. When one of the looks that made your cut is available for sale on Moda, you’ll be the first to know thanks to in-app alerts and push notifications.

“We wanted to make the experience addictive. We were thinking about different ways of liking looks and dismissing looks, which a lot of fashion apps do. But it’s different because it’s actionable,” says Elizabeth Cordry, director of product at Moda Operandi.

moda-operandi-runway-preorder-mobile-app

Another feature of the app is that if you happen to like one of the same runway looks as founder Lauren Santo Domingo, or Indre Rockefeller, the manager of the site’s trunk shows, you will be informed that it’s a “Moda-approved outfit.” The hope is that this little ego boost will make the app more attractive than others which offer a similar service.

As reported by Fashionista, the company hasn’t seen any price resistance on mobile when compared with desktop use, which means customers are shopping the same brands and price points across all devices. That means there’s a big opportunity on mobile, and apart from the runway pre-orders, the company wants to try and integrate its in-season boutique into the same app as well.

Source: Fashionista

Images: Moda Operandi

technology
Trending

PSFK's Workplace Vision: Leave The Busywork To The Bots

Ai
Syndicated Today

In Popular Games, The Recurring Theme Is Exploration

The much-hyped sci-fi sandbox game proved to be as massive as expected, while Pokémon Go continued to prove inescapable

Design Today

The Best In Wearable Tech From The Rio Olympics

PSFK rounds out the Rio Games with our picks for the best gadgets and devices used to track performance

Trending

Get PSFK's Latest Report: Future of Retail: Technology Primer

See All
Advertising Today

This Cookbook Is Inspired By Brad Pitt’s On-Screen Eating Habits

Learn how to whip up meals and snacks pulled straight from the actor's fictional universe

USA Today

Tour The US National Parks From The Comfort Of Your Home

Google's new 360-degree video feature lets people take a trip to Alaska, Utah or Hawaii and see these marvels of nature up close

Augmented & Virtual Reality Today

VR Training For Active Shooter Preparedness

SurviVR is an immersive environment to teach civilians how to protect themselves in dangerous situations

Cities Today

Redesigned London Tube Map Aims To Get People Walking

The updated display illustrates approximately how many steps it takes to walk between stations for a healthier commute

Experiential Marketing Today

Nike Creates An Immersive Pop-Up Fitness Experience In London

The Unlimited You space gave athletes a chance to push their limits farther than ever before

PSFK LABS REPORT

Future Of Work
Cultivating The Next Generation Of Leaders
NEW

PSFK Op-Ed august 23, 2016

Modern Workplace Culture: No More Fat Cats Or Kissing Ass

Samar Birwadker, CEO & Co-Founder of Good & Co, on designing shared organizational values to optimize employee happiness and success

PSFK Labs Today

The 10 Steps To Discover, Hire, Develop Your Next Leader

PSFK's Future of Work report outlines key steps in the employee development path to empower next-gen leaders

Automotive Today

Uber Now Lets Commuters Pay With Pretax Dollars

The prepaid cards are a partnership with WageWorks, letting uberPool users save up to 40% on their trip

Home Today

Philips Hue Adds Motion Sensor To Control Lights Automatically

The wireless device lets users interact with their environment without needing to press a switch

Home Today

Beacon Device Takes The Pain Out Of Navigating A New Airbnb

Ping provides new guests with a guided tour of the house or apartment through a simple tap of their phone

Arts & Culture Today

Shelf Makes Its Contents Appear To Hover In Midair

The design uses metal tubes to create an optical illusion when viewed from the front

Arts & Culture Today

Interactive Ceiling Responds To People Walking Underneath

The installation features built-in sensors that cause the undulating surface to morph and react to passersby

INSIGHTS COVERAGE

Rio Olympics
Innovation Coverage From The Rio Games
READ NOW

Fashion Today

Declutter And Recycle All Of Your Unwanted Stuff

A new app will help catalogue your possessions and give them away as donations when you no longer want them

Advertising Today

Tokyo Concept Store Disguised As A Parking Garage

The retail and cafe project is designed as a hidden treasure for urban explorers

No search results found.