The Italian brand is bringing their runway show live to audiences all over the world.
The drones are fitted with high-definition cameras and will fly over and around the catwalk to capture aerial shots of the runway show. The show will be broadcast live on the brand’s website.
To gain access to the live show, fans only need to visit Fendi’s website and sign up to be notified when the show starts. Viewers can choose between a “main” view and aerial shots of the show. Viewers can also take snapshots of the show.
Fendi President and CEO Pietro Beccari said,
We are enthusiastic to be the first using this technology on the catwalk which will allow us, once again, to be pioneers in our field and projected towards the future. In addition, we will allow our fans to see our fashion show like no one has ever seen before.
The live broadcast begins at 12:30 PM (GMT+1), February 20th.