Bohemian fashion brand Free People has launched a new section called FP Me on their e-commerce website. The new section uses real customers’ photos instead of the usual model product shots to feature the brand’s items.
The FP Me section lets women see the clothes on non-model body types and gives their customers a more realistic idea of how the clothes will look.
Last year Free People launched FPMe, an online community where customers can upload photos of themselves wearing Free People items. FPMe users can “heart” photos they like, comment on them, create collections of their favorites, or connect with other users. Some of these photos of real customers wearing Free People products accompanied items on the company’s online store. According to a post on Fashionista, the conversion rate improved when products come with FPMe photos, and that is why the company decided to launch the FP Me section on their online store.
The FP Me section will feature a curated selection of popular FPMe photos for two weeks.
Images: Free People