Asian photographer Qozop asks relatives to switch clothes to highlight differences in cultural identity.
Fashion can change wildly from generation to generation, where grandparents, children and their grandchildren looking totally opposed in their style. For youths and their elders, the divide is often greater, since many of the older generation continue to wear the traditional clothes of their former home. Asian artist Qozop decided to exploit this difference by asking people to switch their outfits with their grandparents and parents.
In a project called “Spring-Autumn,” Qozop swaps the outfits from people all over Asia: China, India, Malaysia, etc. It not only highlights an age gap, but also a difference of identity, with the more contemporary clothes being more Westernized and sharing a more globalized identity than that presented by the more customary attire. As Qozop was taking the photographs, he noticed surprising reactions from the elders:
Once they have been photographed, they were often curious and amused to see themselves in their son’s or grandson’s attire – some were so comfortable in their new getup that they joked that they wanted to remain in that attire for the rest of the day!’
What the photos highlight isn’t a lesson in fashion, but rather one in the understanding of self. None of the participants look odd or ridiculous in the other’s clothing, just that they are highlighting a different part of their personalities. After all, even those in the autumn of their life are young at heart.
Source, Images: designboom