Getty Images and LeanIn.org, the nonprofit organization founded by Facebook executive Sheryl Sandberg, have partnered to create a collection of stock photos that aim to change how women are represented in stock photography.
Stock images mostly portray women in stereotypical ways — the corporate woman in a stiff business suit, the mother taking care of a baby, or a woman in a sexy pose. The Lean In Collection challenges these stereotypical images and features a more accurate representation of women and families.
In an article on The NY Times, Sandberg said, “When we see images of women and girls and men, they often fall into the stereotypes that we’re trying to overcome, and you can’t be what you can’t see.”
The collection consists of images of women, girls, and their families in more empowering ways, as leaders in their workplace and at home, to create a less sexist portrayal of women. The collection of over 2,500 photos includes women in various professions, working women in contemporary clothes, women at home, and women doing activities like lifting weights and climbing mountains. There are also photos of young girls on computers or skateboards and fathers helping out with home duties or housework.
The photos are new and old images curated by both Getty Images and LeanIn.org. Getty plans to add to the collection every month.
A portion of the proceeds from the collection will go to Getty Images grants for photos on women empowerment. A portion will also support the mission of LeanIn.org.
Images: Lean In Collection