Building’s Pulsing Facade Raises Awareness Of Homelessness [Video]

Building’s Pulsing Facade Raises Awareness Of Homelessness [Video]

Ryerson Image Centre will display the temperature and wind direction in order to raise awareness for the urban homeless.

Sara Roncero-Menendez
  • 6 february 2014

Poverty is one of the biggest issues facing the United States today, with winter being the most dangerous time for those without shelter. The homeless seek warmth in subway cars, on top of grates, or bundled under torn and tattered blankets. In our own frigid commutes home, it’s hard to remember that some people might not survive the night. Enter In The Air Tonight, an architecture installation that physically represents the cold.

Set to premiere on the Ryerson Image Centre in Toronto, Canada, this LED display will show passersby how cold it is and the direction of the wind, as a reminder of the conditions the homeless will have to survive through. The display will also pulse with red whenever someone on Twitter uses the hashtag #homelessness, which will also be displayed on the project’s website. The project was put together by artists Dave Colangelo and Patricio Davila and programmers Robert Tu and Maggie Chan.

The goal of the project to raise awareness in real life as well as on Twitter for the plight of not only Toronto’s homeless population but if all those without shelter who don’t know if they will survive this extreme weather. The display will run every night from February 5th throughout March 5th.

In The Air Tonight

Source, Images: Dave Colangelo



Lancôme's Newest Campaign Stars A Domestic Abuse Survivor

Arts & Culture Yesterday

Small Urban Pavilions Create A Nature Refuge In East London

These relaxing micro shelters provide a haven amidst chaotic city environments

Travel Yesterday

Travel Laundry Pouch Washes Your Clothes Wherever You Are

The Scrubba Wash Bag helps anyone wash their clothes easily and quickly with just a little water and soap


Get PSFK's Related Report: Future of Automotive

See All
Social Media Yesterday

Swipe Up To Register To Vote On Snapchat

The social platform has partnered with TurboVote to help young people easily enroll in less than one minute

Children Yesterday

Battle Card Game Promotes Childhood Vaccinations

An Australian doctor has developed a playful way to inform parents about immunization and entertain kids

Related Expert

Ramesh Raskar

Virtual Reality & Computer Imaging

Fitness / Sport Yesterday

Oakley And Intel’s Sunglasses Give You A Built-In Personal Trainer Wherever You Go

The sunglasses/earbuds hybrid tracks your performance and lets you know how well your workouts are going

Experiential Marketing Yesterday

UNICEF’s ‘Time Machine’ Tells Stories With Data

An experiential installation at the UN General Assembly reminds us why every child matters

Design & Architecture Yesterday

Watch The World’s Tallest Building Become An LED Display

Burj Khalifa gives a backstage look at how the transformation came to be


Future Of Automotive
Scenarios Driving The Digital Transformation Of An Industry

PSFK Op-Ed Yesterday

Modern Workplace Culture: No More Fat Cats Or Kissing Ass

Samar Birwadker, CEO & Co-Founder of Good & Co, on designing shared organizational values to optimize employee happiness and success

PSFK Labs september 22, 2016

The Future Of Work: Why Innovation Is Every Employee’s Job

PSFK Labs sits down with management at Johnson & Johnson to learn how the company comes up with their next ‘big idea’

Travel Yesterday

Boeing Wants To Make Your Flight Better With Cloud And Star Projections

The manufacturer is trying to patent a projection system that would allow them to project images onto a plane's interior surfaces

Latin America Yesterday

Colombians Teach Dance To Fund Students’ Education

Chocó to Dance is a platform that shows you how to replicate popular Latin dances to help create scholarships for local students

Work Yesterday

Editorial Roundtable: What A People-First Workplace Must Prioritize First

Managed By Q, Soma, Workbar, Primary, AltSchool and thinkPARALLAX on why employee fulfillment is a journey and not a destination

Culture Yesterday

Brand Engagement At The Gates Of The World’s Largest Open-Air Gallery

Tiger Beer and a neighborhood-minded nonprofit celebrate and promote New York's creative spirit by beautifying 100 security gates


Future Of Work
Cultivating The Next Generation Of Leaders

Technology Yesterday

How Technology Can Save The World By Saving Time

PSFK attends the Social Good Summit 2016 to see how new tech is changing the world for the better

Travel Yesterday

Marriott’s Gravity Room Installation Gives Travelers A New Perspective

The luxury hotel chain's #MGravityRoom invites visitors to snap and share pictures of its inverted set up

No search results found.