As a wide array of health innovations ranging from wearable trackers to responsive algorithms enter the marketplace, we’re seeing the emergence of a proactive and empowered patient who is more in control of their health. These individuals have more information about their lifestyle choices and conditions, and a desire to share it with the broader community. Armed with this knowledge, they expect their relationships with their doctors to be more personal and collaborative, where they work together to achieve the best outcomes.
At the same time, the healthcare system is adopting better tools to ensure streamlined communications and a more efficient use of resources. Information silos are moving to the cloud for universal access and sophisticated algorithms are making sense of this data to enable an individualized level of treatment and care. The result is a new paradigm that thinks about healthcare as an ongoing conversation between people and their extended network, rather than something that happens when someone gets sick.
With this as the backdrop, the PSFK Labs’ team has looked through our Future of Health report to identify the big ideas that resonate throughout the 13 trends. Whether you’re a consumer, healthcare brand or provider, we’ve done our best to understand how all of these innovations will fit together.
1. Data Synergies
As people begin to generate a greater volume of personal health data alongside their existing medical records, questions around ownership and portability will loom large. People will want control over this information to ensure that they receive the greatest benefit from shared access whether that be through lower insurance premiums or personalized care.
2. Living Health Databases
As more reliable medical information flows back into the healthcare system from patients, it can contribute to an aggregated research database that can be mined for deeper insights about individuals and communities. Doctors can use these insights to support better assessments about conditions, treatment effectiveness and warning signs.
3. Instant Access
Consumers will demand the ability to connect with their doctors through a wider variety of platforms and channels – video, online, mobile and social – to receive care that is more personal, regular and convenient. This new level of access will place the relationship between patients and physicians more squarely at the center of the healthcare system.
4. Informed Conversations
As consumers broaden their healthcare networks to include, wellness experts and patient communities, they’ll require access personal medical results and resources that are accurate, standardized and easily understood to facilitate discussion and collaborate on treatment plans.
5. Prescription For Technology
More digitally-savvy consumers are looking to their doctors and healthcare providers to be technology and information advisors in the medical space. Whether curating trusted content or recommending relevant mobile apps and wearable devices, these new resources will support a more continuous and responsive model of healthcare.
6. Responsive Care Systems
As sophisticated health monitoring and analysis technologies develop for the consumer and professional marketplaces, we’ll see a transition to a more responsive model of care that steps in to provide support at key moments. These systems will automate processes like appointment and medication reminders, and prompt when human input is required, such as when a patient is deviating from their treatment.
7. Consumer-Driven Marketplace
As consumers take advantage of connected technologies, social tools and information resources to become more knowledgeable about their health and that of their families, there will be a subsequent push for healthcare options that better fit their lifestyle choices. In order to compete in this new marketplace, providers will rethink their offerings to consider plans that include performance incentives, transparency and greater flexibility.
With the help of our partner Boehringer Ingelheim, PSFK Labs has released the latest Future of Health Report, which highlights the four major themes and 13 emerging trends shaping the evolving global landscape of healthcare. To see more insights and thoughts on the Future of Health visit the PSFK page.