Real Estate Developer Builds LEGO-Themed Bedroom To Entice Buyers With Kids
Weston Homes designed a space inspired by the popular toy to appeal to a new audience of potential clients.
In their efforts to entice families with kids, property developer Weston Homes has created a LEGO-themed children’s bedroom with standard and custom LEGO bricks, mini figures and merchandise.
LEGO is not officially involved in the project, but Weston Homes worked with interior design consultancy Blocc Interiors to create the design of the bedroom which features LEGO’s primary colors – yellow, red, black, and gray. The room includes bespoke pieces like an oversized LEGO brick headboard, an Evolution on the Lego Man wall sticker, carpets, and cupboards. It also includes other popular LEGO toys.
The company is offering to design a LEGO-inspired bedroom for free to customers spending more than £350,000 on any Weston Homes property.
According to Weston Homes founder and chairman Bob Weston, linking with popular brands like LEGO, Disney or Star Wars to promote products has worked in other industries and is still in its “infancy in the housebuilding industry,” but that themed spaces are becoming more and more popular with homebuilders and real estate agents.
The LEGO children’s bedroom is on display at the company’s marketing suite for the Silverbrook development in Markyate village in Hertfordshire.