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Outdoor Ad Encourages Passersby To Become Peeping Toms [Video]

Marilyn Monroe-inspired posters tempt the public with an iconic image.

Ross Brooks
Ross Brooks on February 11, 2014. @greenidealism

It’s not very often you’re encouraged to try and sneak a peek up someone’s skirt, but that’s exactly what Preuss und Preuss want you to do as part of their promotional campaign for the book Marilyn: Intimate Exposures. Inspired by one of Monroe’s most famous poses, you need to lift up a skirt attached to a street lamp in order to reveal the poster beneath.

As you can see from the video, even though people were hesitant at first, curiosity got the better of them in the end. Those with a smartphone were also able to scan a QR code on the poster which supplied them with additional information about the upcoming book and what to expect.

Do you think you would be able to resist the temptation to see what’s hidden beneath this particular skirt?

Source: DesignTaxi

TOPICS: Advertising, Branding & Marketing
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Ross is a freelance writer who specializes in topics about the environment, architecture, art, design and creative tech. He is passionate about making a difference with his writing, whether that’s to encourage social change, promote a great idea, or just share a little bit of beauty with the world. You can also find his work on Inhabitat and Techly.com.au.

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