Marketplace Allows Neighbors To Monetize Their Home Cooked Meals

Marketplace Allows Neighbors To Monetize Their Home Cooked Meals

Food sharing site Eatro enables people to find homemade meals prepared by their neighbors, in order to put an end to expensive and bland takeout options.

Daniela Walker
  • 11 february 2014

The sharing economy is no longer a fad, but a way of life with Airbnb set to become the biggest hotelier in the world and Zipcar affecting the number of car sales. Now, in a small flat in East London, twenty-somethings Bar Segal, Daniel Kaplansky, and Zifeng Wei how to cash in on the movement, launching Eatro, a marketplace for homemade cooking.


The trio, who are roommates – literally, they share a bed and let the other rooms on Airbnb – were bored of the lack of variety in take-out options and were inspired by the old age food sharing practices in small communities. Segal told Fast Co.Exist:

We tried the home cooking thing, but we were three young guys and it was apparent the smells from our neighbors were better than our cooking. Zifeng mentioned a French documentary about grandmothers putting up notices on bulletin boards for their home-cooked meals. Daniel mentioned the same happens in Israel. That was what sparked the idea to bring it all online.

Eatro allows any home chef to sign up to the website and offer their home cooked meal for a set price (around £5-£7), with Eatro taking 12%. While we have seen other companies offering home cooked meals to strangers – see Mealku, a leftovers delivery service – Eatro works on the premise that the customer is looking for local food, therefore there is no delivery, only time slots when the cook says their food is available to be picked up. In that way, Eatro is more about community, allowing diners to meet the chefs making their food, leave reviews and possibly come back for more.


Source/Images: Fast Co.Exist



Lyft Gives Free Rides To Those Who Have Had Too Much To Drink

Work Today

Editorial Roundtable: What A People-First Workplace Must Prioritize First

Managed By Q, Soma, Workbar, Primary, AltSchool and thinkPARALLAX on why employee fulfillment is a journey and not a destination

Culture Today

Brand Engagement At The Gates Of The World’s Largest Open-Air Gallery

Tiger Beer and a neighborhood-minded nonprofit celebrate and promote New York's creative spirit by beautifying 100 security gates


Get PSFK's Related Report: CES 2016 Guide

See All
Automotive Today

Bike-Share Program Helps Students Save Money And Get To Class On Time

Zipcar and Zagster are creating sponsored programs across 500 U.S. college campuses

Technology Today

How Technology Can Save The World By Saving Time

PSFK attends the Social Good Summit 2016 to see how new tech is changing the world for the better

Related Expert

Clayton F. Ruebensaal

Hospitality Marketing

Advertising Today

Lancôme’s Newest Campaign Stars A Domestic Abuse Survivor

Rosie Batty is the new face of the Love Your Age series, and is using the platform to bring awareness to a prevalent and deadly problem

Travel Today

Marriott’s Gravity Room Installation Gives Travelers A New Perspective

The luxury hotel chain's #MGravityRoom invites visitors to snap and share pictures of its inverted set up

Fitness / Sport Today

Shoe-Worn Device Helps Kids Perfect Their Soccer Kick

A new wearable helps youth players improve their placement skills and technique


Future Of Automotive
Scenarios Driving The Digital Transformation Of An Industry

PSFK Op-Ed september 23, 2016

Productivity Expert: The Magic Of The Five-Hour Workday

Stephan Aarstol, Founder of Tower Paddle Boards, explains why the modern notion of office hours needs to evolve

PSFK Labs Today

Modern Workplace Culture: No More Fat Cats Or Kissing Ass

Samar Birwadker, CEO & Co-Founder of Good & Co, on designing shared organizational values to optimize employee happiness and success

Gaming Today

Architecture Firm Turns Their Digital Portfolio Into An 8-Bit Game

Bjarke Ingels Group is exploring the possibilities of user interactivity in web design

Syndicated Yesterday

Banned Books Week Urges People To Seek Out Controversial Works

Joining the annual celebration of the right to read, US author Jessica Herthel called for 'more information, more voices' to protect diversity

Augmented & Virtual Reality Yesterday

Outdoor Camp Presented In 360° VR By X Games Gold Medalist

The video features campers riding BMX trails, zip lining through the woods, and performing big-air jumps

Travel Yesterday

Boeing Wants Passengers To Control Their In-Flight Experience Through Their Phones

The airline manufacturer is embracing automation through a new generation of mobile travel apps

Augmented / Virtual Reality Yesterday

VR Surgery Videos Offer Interactive Medical Education

Dutch startup MDLinking hopes to globalize communication between students and medical care professionals with virtual reality content


Future Of Work
Cultivating The Next Generation Of Leaders

Culture Yesterday

Use Twitter To Learn A New Language

tDict is an app that uses the social media platform to help you search for words in local dialects

Mobile Yesterday

This Startup Wants To Digitize The Loose Coins In Your Pocket

CoinOut is a new app that lets you save your extra change from cash transactions as electronic funds

No search results found.