New single from NightBus offers a user-controlled viewing experience.
Digital agency Interlude already made a name for themselves last year when they helped make Bob Dylan’s epic interactive music video. This year, they’ve created a music video that is actually three rolled into one to promote the latest single from a new band called NightBus. “When The Night Time Comes” is unlike any music video you’ve experienced before.
The premise for the song is that there are two different versions, a dance rendition from Hannah Melbourn, and a guitar version recorded by Jack Kennedy, and with the help of a sliding button, you can choose which one is most prominent in your earbuds, or you can listen to a perfect fusion of the two. It’s not just the audio that you control either, each version of the song has it’s own music video, which can be viewed independently, or as a split-screen experience.
“I think this video is groundbreaking because, to my knowledge, this is the first time a combination of multimedia audio and video have been used together in this way,” said Kennedy in an interview with Mashable.
Check out the video below: