menu

Music Video Offers One Song, Three Ways [Video]

Music Video Offers One Song, Three Ways [Video]
culture

New single from NightBus offers a user-controlled viewing experience.

Ross Brooks
  • 13 february 2014

Digital agency Interlude already made a name for themselves last year when they helped make Bob Dylan’s epic interactive music video. This year, they’ve created a music video that is actually three rolled into one to promote the latest single from a new band called NightBus. “When The Night Time Comes” is unlike any music video you’ve experienced before.

The premise for the song is that there are two different versions, a dance rendition from Hannah Melbourn, and a guitar version recorded by Jack Kennedy, and with the help of a sliding button, you can choose which one is most prominent in your earbuds, or you can listen to a perfect fusion of the two. It’s not just the audio that you control either, each version of the song has it’s own music video, which can be viewed independently, or as a split-screen experience.

nightbus-interactive-music-video-2

“I think this video is groundbreaking because, to my knowledge, this is the first time a combination of multimedia audio and video have been used together in this way,” said Kennedy in an interview with Mashable.

Check out the video below:

S-Curve Records

Source: Mashable

Images: NightBus

+#culture
+#technology
+culture
+Culture
+Entertainment
+technology
Trending

Upscale Delivery Service Points To The Future Of The Cannabis Industry

Luxury
NEW TREND REPORT


RETAIL SNAPSHOT IN LA

A neighborhood-by-neighborhood guide to the city's retail experiments.

DOWNLOAD TODAY

PSFK EVENTS


PSFK 2017 Conference

Ranked #1 of the Most Innovative Conferences of 2016 by Inc. Magazine


BUY YOUR TICKETS, MAY 19

Automotive Yesterday
Advertising february 23, 2017
No search results found.