menu

The North Face Launches Warm Weather Collection

The North Face Launches Warm Weather Collection
Advertising

The brand's Mountain Athletics line is a collection of lightweight apparel suited for hot temperatures.

Leah Gonzalez
  • 26 february 2014

Outdoor sports gear brand The North Face is introducing a new line called Mountain Athletics, which is a collection of lightweight apparel suited for training during the spring and summer seasons.

The new line is a departure from the brand’s usual parkas and fleece jackets – products that are designed for extreme environments. The Mountain Athletics collection is designed with durability, versatility, and range of motion in mind, and features tops, jackets, shorts, pants, and footwear that are created for outdoor sports athletes like climbers, skiers, and ultra-marathoners who are still undertaking rigorous training during their off-seasons.

North-Face-Mountain-Athletics-1

North Face President Todd Spaletto said, “There’s so many people wearing our brand, and they’ve had a positive experience with it, but they’re looking for us to outfit them the rest of the year.”

The new line will come in only 16 styles, but will anchor the brand’s biggest marketing campaign for the first half of the year, according to a report on BusinessWeek.

The company has also launched the Mountain Athletics Training Program, which is designed to help outdoor athletes prepare for their sports goals and pursuits. A mobile app will be released in July.

The North Face

Source: BusinessWeek

Images: The North Face

Trending

Perrier-Jouët Lounge Includes Grape Skin 3D-Printed Champagne Bowl

Advertising
PSFK LABS REPORT

Future Of Retail 2017
Transformation Strategies For Customer-First Business
NEW

PSFK EVENT

FUTURE OF RETAIL 2017:
Conference Built Around Report Launch
BUY TICKETS

No search results found.