Outdoor sports gear brand The North Face is introducing a new line called Mountain Athletics, which is a collection of lightweight apparel suited for training during the spring and summer seasons.
The new line is a departure from the brand’s usual parkas and fleece jackets – products that are designed for extreme environments. The Mountain Athletics collection is designed with durability, versatility, and range of motion in mind, and features tops, jackets, shorts, pants, and footwear that are created for outdoor sports athletes like climbers, skiers, and ultra-marathoners who are still undertaking rigorous training during their off-seasons.
North Face President Todd Spaletto said, “There’s so many people wearing our brand, and they’ve had a positive experience with it, but they’re looking for us to outfit them the rest of the year.”
The new line will come in only 16 styles, but will anchor the brand’s biggest marketing campaign for the first half of the year, according to a report on BusinessWeek.
The company has also launched the Mountain Athletics Training Program, which is designed to help outdoor athletes prepare for their sports goals and pursuits. A mobile app will be released in July.
Images: The North Face