Soft drinks maker Pepsi has launched a new campaign called Unbelievable, calling on fans to create and submit their “unbelievable” Vine clips that may just end up on the company’s outdoor billboards.
People can create Vine clips showing something they have done that is “unbelievable” and submit them with the hashtag #LiveForNow. The best videos will be placed into outdoor billboards across seven UK cities.
The campaign is part of the company’s larger Live For Now campaign and will be supported with YouTube videos promoting the company’s “maximum taste, no sugar” tagline.
Pepsi is working with OMD, AMV BBDO, Grand Visual, Talon Outdoor and Jaywing for the campaign.
Source: The Drum