PSFK’s Trending Topic: Airplane As The New Social Networking Space
Companies are coming up with unique initiatives to enhance travelers' experience on their flights.
While airplane travel isn’t as glamorous as it once was in the ‘60s and ‘70s, new initiatives are turning this form of transportation into a hot social scene. From Virgin America’s new LinkedIn-based in-flight social network to a hook up app that connects passengers with other attractive people in the air, the plane’s cabin lets people travel without worrying about missing out on a social life.
Check out some of these initiatives below.
Virgin America is launching an in-flight social network that lets its passengers network with their LinkedIn contacts while in the airport or on their flights. The network is powered by the Here On Biz app, which passengers will have to download before their flight to be able to use the free networking opportunity. Virgin’s WiFi service and location-tracking API allow users to network with people on their flights, people on other Virgin America flights in the air, or people at their destination.
The Wingman app lets passengers connect with other passengers who are on their flight. Created by BuzzFeed copywriter Gabe Whaley, the app lets people make new friends while in the air and even possibly help them find a romantic connection even before they arrive at their destination.
British brand Harrods teamed up with British Airways to hold a fashion show on one of the airline’s A380 plane. Guests on the plane bound for Johannesburg, South Africa enjoyed hors d’oeuvres and champagne served by luxury hotel The Saxon while runway models showed off pieces by designers Stella McCartney, Temperley London, Jenny Packham and Victoria Beckham.
Last year Virgin Atlantic added an in-flight service that allowed passengers to anonymously send a drink or snack to someone on their flight. Passengers could also send texts via the seat-to-seat messaging system.