PSFK Presents The Future Of Retail At Social Media Week

PSFK Presents The Future Of Retail At Social Media Week

Join our session on Feb 18th featuring Google and other retail innovators as we explore progressive consumer engagement strategies.

  • 4 february 2014

On the morning of February 18th, the PSFK team invites you to join an illuminating discussion during New York Social Media Week about the trends driving retail’s transformation and the new strategies brands can employ to deliver experiences that drive sales. Highlighting key trends from the recently released 2014 Future of Retail report, PSFK Labs’ consultants will be joined by pioneering experts from across the retail field to showcase the trailblazing innovations that promise to be the new foundation of retail.


Joined by this thrilling lineup of guest speakers from leading brands and cutting edge innovation incubators, PSFK will explore how emerging technologies and progressive consumer engagement strategies are upending the the ways that shoppers interact with brands and retailers. From digital data to social technology, PSFK will offer an unparalleled peek at the gamechangers pushing seismic shifts in shopper behaviors.

Participating in the discussion:

Ria Tobaccowala, Lifestyle Partnerships Lead, Google+ – Ria is part of the Google+ Marketing team and heads external partnerships within the Lifestyle category. Ria launched Shoppable Hangouts, a social commerce experience allowing consumers to shop live web video broadcasts. Before joining the Google+ team, Ria led co-marketing relationships for the North American small business ads marketing team. @riatobaccowala

Soraya Darabi, Founder, Zady – Soraya is the co-founder of, a shopping platform for the next generation of consumers who care about the origins of the items they purchase. Soraya co-founded the application Foodspotting after beginning her career as Manager of Digital Partnerships and Social Media at The New York Times. @sorayadarabi

David Rosenberg, Managing Partner, IPG Media Labs – David manages the IPG Media Lab, builds its client portfolio and develops commercial relationships with strategic partners across the range of media owners and agencies connected to the IPG family. David is also responsible for developing revenue streams that enable the IPG Media Lab to grow.

Lee Hnetinka, CEO & Co-Founder, WunWun – Lee started the WunWun on-demand delivery service in NYC to get people ‘what you need, when you need’ it. WunWun has created a range of creative interactions that connect everyday people with the power of a personal delivery assistant service. @leewunwun

Peter Rivera, VP Executive Creative Director, Infusion Digital Agency Peter has lead the multi-discipline creative team at Infusion in developing innovative solutions to retail clients’ problems, such as Build-A-Bear’s technology integration that helps kids create and connect with personalized bears.

Rachel Shechtman, Founder, Cube Ventures and STORY – Rachel is the founder of Cube Ventures, a retail and marketing consultancy. She brings her strategies to life through STORY, a new physical, retail experience that has the point of view of a magazine, changes like a gallery and sells things like a store. @rachelshechtman

Sign up here: Social Media Week: The Future of Retail

The event will be held at 9AM on February  18th, at:

Highline Stages INNOVATE
440 West 15th Street
New York, NY 10011

Social Media Week: The Future of Retail


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