PSFK Picks: Top 5 Stories Of The Week
Tesla develops a self-driving car, Virgin American integrates Google Glass into its flights, and more.
Each week we bring you the most popular and interesting posts of the past five days. Here is the current selection to give you topics to explore and share over the weekend.
To promote the new season of the reality TV show Super Nanny, Publicis in Brazil created a fake line ofeducational toys meant for badly-behaved children. Boxes with images of toys like the “Lovely Strait Jacket,” “Funny Cage,” “Baby Trap Chair” and “Happy Heavy Ball” were placed on actual toy store shelves. On the back of these ‘Control Toys’ a message read, “There are better ways to discipline your child. Watch Super Nanny.” So intrigued parents who picked up the boxes were encouraged to watch the show.
Director Eleonore Pourriat’s newest short film, “Oppressed Majority,” takes a look at the daily sexism and prejudice faced by women by flipping the lens and giving them the position of power. In the short, Pourriat follows a househusband as he goes about his day in Paris. As he does, the viewer slowly realizes that the women have assumed the role typically taken by men in society. In the film, the protagonist is forced to deal with street heckling, sexual assault (both verbal and physical), and prejudice, including a relationship with his wife in which he seemingly has no real control.
In a society that puts a heavy focus on buying the coolest gear and the latest tech, it’s easy to forget that sometimes you don’t really need more stuff in your life. For those who are a little too quick about pulling out their credit cards, this statue, called Nothing, is there to act as a reminder to enjoy what you already have. Created by Dutch freelance copywriter Pim de Graaff, the sculpture functions as a reminder that having nothing or abstaining from buying can be a very meaningful experience. But Nothing is not itself cheap. Like the expensive goodies it’s reminding us not to buy, this sculpture has a sizable price tag: €29 or about $48.
Always pushing the boundaries of experience design, Virgin Airlines is experimenting with having its Virgin Atlantic concierge staff in the Upper Class lounge at London Heathrow wear Google Glass to provide a hyper personalized experience to all customers. Google Glass will enable the staff to immediately be able to identify a customer by name as well as see their flight details and preferences in food and drink. This experiment was created in response to findings in a Virgin Airlines survey that stated over half of travelers worldwide think flying is less glamorous or exciting than it was in the past. Introducing the still relatively new Google Glass not only creates an air of exclusivity necessary for luxury experiences, but also empowers the staff with valuable customer information to provide a level of service that can set Virgin Atlantic apart.
The annual Geneva Auto Show typically features a large number of specialty automakers you just won’t see anywhere else. One of the most unique is Rinspeed, a company who likes to be known as a ‘creative think tank for the automotive industry.’ The company started from humble beginnings back in the late ’70s importing sunroofs and converting cars for handicapped drivers. Since then, they have produced a string of concept cars which seemingly ignore any rational approach to design and engineering yet somehow show that it is ok to embrace crazy.