Dallas Pets Alive! takes a guerilla approach to try and find abandoned dogs a new home.
It’s hard to justify the number of selfies that abound on Instagram, but at least one company has found a way to use them for a more socially-responsible cause. Animal rescue program and advocacy group Dallas Pets Alive! has infiltrated the pictures of Dallas residents and local celebrities by adding adorable dogs (that really exist) in an attempt to find them new homes.
The campaign is called Muttbombing, and was created by the agency Dieste to try and show people a different side of the dogs that have often been left behind by their previous owners. DPA executive director Leslie Sans said in a statement, “When it comes to finding homes for shelter pets, you have to really get creative. So we’re trying to show a different side of our pets through a fun and virtual interaction.”
Apart from the unexpected presence of a cute little four-legged friend, each picture also comes with a comment voiced as if the dog were introducing itself. Not only that, but it often has something to say about a particular pose, or location choice of the selfie that has just been taken.