The NFL is testing iBeacon technology to enhance the fan experience.
Following the MLB’s lead, the NFL installed wireless transmitters throughout Times Square and the MetLife Stadium for the Super Bowl last Sunday. The iBeacons can send tailored messages based on the location of smartphone owners around them, enhancing visitor experience with contextually-sensitive news and discounts.
The technology will roll out to several hundred stores and public areas in the coming months, from Macy’s, American Eagle Outfitters and Apple to Major League Baseball stadiums.
The iBeacons are already causing a stir, gathering mixed reactions as to the implications that may arise, such as users potentially being spammed with advertisements. However if all turns out well, they will bridge the gap between real and virtual world. “It gives the retailer a chance to have a one-to-one dialogue directly with the consumer,” saysAlexis Rask, Chief Revenue Officer of Shopkick.
Much depends on how brands handle the power to immediately reach consumers in stores and public places with push notifications. If pushed too hard, people could reject the technology. But for sports organizations that are based on fandom, there is tremendous opportunity to build relationships with fans by giving them helpful information about their favorite teams.
Images, Source: NY Times