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PSFK’s Trending Topic: Reimagined Transit Doubles As Effective Advertising

PSFK’s Trending Topic: Reimagined Transit Doubles As Effective Advertising
Advertising

Brands and businesses are using public works to increase exposure and visibility.

Leah Gonzalez
  • 6 february 2014

We typically expect to encounter the same billboards and public transit ads every day, but brands today are taking out-of-home advertising to a new level. From a Chanel-branded ski lift in the Alps to a heated bus stop designed to attract Northerners to Florida’s beaches, companies are appropriating transportation hubs in new and effective ways.

Here are a few of these creative transit ads below.

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Chanel Advertises At French Exclusive Skiing Resort

Luxury brand Chanel placed some of Karl Lagerfield famous sketches on half of the 72 cable cars at Courchevel, an exclusive skiing resort in France. The cable car decorations advertises Chanel’s pop-up store on the Esplanade ‘Le Tremplin.’

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Bronx Bus Stops Double As Listening Stations

Several bus stops in the Bronx were turned to listening stations as part of a project by the Women’s Housing and Economic Development Corporation (WHEDco). Speakers and lights were installed at the bus stops, which would play music curated by the Bronx Music Heritage Center.

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Bud Light’s Pre-Super Bowl Cruise Ship Party

NFL’s Official Beer Sponsor Bud Light held its four-day pre-Super Bowl party on a 4,038-person Norwegian Getaway cruise ship. The ship was docked at Pier 88 in Manhattan. The party included performances by popular musical bands Foo Fighters and Imagine Dragons, as well as a NYC Hip Hop showcase.

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IKEA Created An Oversized Apartment Inside Subway Station

IKEA, the Swedish furniture giant, installed a larger-than-life mock apartment at the Gare de Lyon station in Paris. The 100 square meter apartment installation included giant furniture like an oversized couch with large pillows, a dining table, large dining chairs, and more. The installation allowed viewers to relive their experience as little children.

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Heated NYC Bus Stops

The Greater Fort Lauderdale Convention & Visitors Bureau installed a heated bus stop in New York in the middle of the cold season to entice New Yorkers to visit Florida during winter. The heated bus stop, located at Lexington and Third Avenue, featured beach chair-inspired benches and free sunglasses for commuters waiting for their rides.

 

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