The technology brand hopes to attract consumers with active lifestyles in latest launch of wearable devices.
Hopping on the activity tracker bandwagon, Korean technology giant Samsung has unveiled the Gear Fit in their new line of Gear 2 smartwatches to be released this April.
According to JK Shin, CEO and President of IT & Mobile Division at Samsung:
Samsung understands that the next generation of wearable mobile solutions must directly reflect of the diverse interests and needs of consumers. In response, our Gear product portfolio continues to expand with unique devices for a wide range of lifestyles, including the new Gear Fit designed to help those consumers striving to live more fit and active lives without sacrificing their own personal style or their ability to stay connected on the go.
The Gear Fit is more ergonomic than its predecessor, featuring a curved face and changeable, adjustable thin rubber straps. Plus, the Fit has an IP67 rating for water-resistance, meaning it can stay under water for up to 30 minutes, and the battery will reportedly keep the watch alive for 3 to 4 days. The bad news though, is the new Gear watches will only work with Samsung Galaxy phones.
While the Super AMOLED display is slimmer than its siblings at 1.84 inches with a 432×128 resolution, wearers will still be able to touch and swipe their way through notifications (calls/texts/emails/alarms) and control media from their phones using a Bluetooth connection — in addition to telling time. Samsung will also be allowing the development of third-party apps, so possibilities abound. As for fitness features, the Fit will carry a stopwatch/timer, heart rate monitor, accelerometer and gyroscope, which will sync activity data to Samsung’s S Health app.
By incorporating features to the Gear Fit that contend with the likes of Fitbit, Jawbone and Nike, Samsung could attract those who were waiting for a ‘smarter’ fitness band that can let them live tweet their morning run.