menu

Scratch-Off Ad Encourages Passersby To Tap Into Their Inner Archaeologists

Scratch-Off Ad Encourages Passersby To Tap Into Their Inner Archaeologists
Advertising

MCA Chicago gets creative with their bus-shelter advertisements.

Ross Brooks
  • 7 february 2014

To draw attention to their latest exhibition, The Museum of Contemporary Art in Chicago decided to give people the opportunity to tap into their archaeological abilities. A scratch-off bus shelter advertisement, which promotes The Way of the Shovel: Art as Archaeology, gave passengers a chance to unearth hidden artwork while they waited for the next bus to arrive.

Printed on a backlit clear plastic, the advertisement also transforms into a shimmering piece of art at sundown. Unlike most other lifeless efforts that go unnoticed along public transportation routes, the museum’s promotional tool encouraged engagement and was also able to react to its environment.

way-of-the-shovel-chicago-contemporary-art-museum-advertisement-2

The advertisements could be found at four different locations:

  1. #101 at 237 N. Michigan Avenue, just south of Wacker
  2. #157 at 2 E. Chicago Avenue, Chicago and State
  3. #31 at 360 W. Madison Street, Madison and Wacker
  4. #974 at 55 E. Monroe Street, Monroe and Wabash

Source: ClassicColor

Trending

Machine Printer Uses Coffee Drips To Create Intricate Portraits

Arts & Culture
Technology Yesterday

Why Nest Doesn't Get The Holidays

PSFK founder reacts to the damaging effects of poor email marketing

Children Yesterday

Robots Could Be Joining Dubai’s Police Force In 2017

The real-life RoboCops can salute, shake hands and collect traffic fines

Trending

Get PSFK's Related Report: Future of Automotive

See All
Travel Yesterday

Parka Hides And Charges Portable Devices

Bolt is a jacket that lets people carry and charge their various electronics without the need for an outlet

Related Expert

Vertti Kivi

Interior architect and industrial designer

Food Yesterday

Yelp's New 'Yelfie' Feature Lets Diners Take Selfies

The update is designed to encourage people to attach a selfie when they share their experiences

Design & Architecture Yesterday

Build Your Own Savory Cheese Advent Calendar

A British food blogger has created a guide to building a different kind of holiday surprise

Fitness & Sport Yesterday

Floating Gym Concept In Paris Is Powered By Your Workout

The proposed design from Carlo Ratti Associati lets passengers ride a stationary bike as they travel through Paris along the Seine River

PSFK LABS REPORT

Future Of Retail 2017
Transformation Strategies For Customer-First Business
NEW

PSFK Op-Ed november 22, 2016

Digital Strategist: Why “Big Sensing” Is Key To Retail’s Future

Bud Caddell, Founder of NOBL, shares why the most capable and useful asset in any retail environment is the workforce

PSFK Labs december 1, 2016

Retail Spotlight: Home Depot Reimagines How Employees Conduct Tasks

The home improvement retailer puts the customer first by initiating local fulfillment centers and simplifying freight-to-shelf inventory management

Syndicated Yesterday

What Does The Future Of Android Look Like In A World With The Pixel?

Google’s decision to make its own phone might have looked like a blow to the likes of Samsung but the reality is much more interesting

Retail Yesterday

Customer Service Expert: Why Offline Retail Has Better Data Than Online Retail

Healey Cypher, Founder and CEO of Oak Labs, shares why we should be thinking about the physical store as an e-commerce site

Fashion Yesterday

Alexander McQueen Designs A 3D-Printed Umbrella

3D-printed fashion arrives in time for the winter season

Work Yesterday

Why Training Associates To Be Advocates Is Key To Retail Success

In our Future of Retail 2017 report, PSFK Labs discusses strategies to prioritize customer service, which begins with associate advocates

Media & Publishing Yesterday

Netflix Creates Binge Candle To Celebrate A New Season Of Gilmore Girls

The streaming service developed a special layered candle that creates candle with episode-specific smells

PSFK LABS REPORT

Future Of Work
Cultivating The Next Generation Of Leaders
NEW

Arts & Culture Yesterday

Interactive Film Tells A Story About Living With Cancer

A moving song written by a father of a cancer patient comes alive in a 3D environment

Automotive Yesterday

Audi And LEGO Exhibit Autonomous Vehicle Installation

The installation at Design Miami explores the 25th hour, which represents bonus productive work or play time

No search results found.