NYC Retailer Creates Entire Store Dedicated To Love

NYC Retailer Creates Entire Store Dedicated To Love

STORY brings romance front and center in their latest installation featuring '40 Days of Dating' stars Jessica Walsh and Timothy Goodman.

Sara Roncero-Menendez
  • 17 february 2014

While 2014 may have gotten off to a bit of a rocky start, with the “polar vortex” and the never-ending snow, there is still warmth to be found in certain corners of the New York City.  One of those corners is the untraditional retail outlet STORY, a business that is best described as having the “point of view of a magazine, changing like a gallery and selling things like a store.” Founder Rachel Shechtman once again uses the space to ponder on the theme of adoration in the latest incarnation of the store, LOVE. The installation has been created with work by Jessica Walsh and Timothy Goodman of 40 Days of Dating fame, and New York-based artist Curtis Kulig.

Along with works on display, STORY will bring other collaborators in to host various events in keeping with the store’s temporary theme. These events will be led by DIY experts, professional wingmen, relationship writers, florists and others who will offer their own perspectives of the best way to attract and keep a mate. There will also be less romantic treats, like frosting tips from Magnolia’s Cupcakes and an aromatic lesson from 12.29. Events vary in nature, kid friendly options included.

As always, while the art is integral to the visitor’s experience, so is the merchandise available for purchase. The products on display for this latest collection revolve around Walsh and Goodman’s blog: taking risks or discovering something new. Launch partners 12.29 and Love + Paint will have their candles and art kits available, along with exclusives from confectionary company Richart Chocolates and interior plant experts The Sill. Kulig will be selling his works along with artists Stefan Sagmeister, Paula Scher, Vault 49, and Si Scotti.

The ultimate goal of the project is to approach love from all different angles and at all different stages in a relationship for New Yorkers from all walks of life. If you want to partake in the heart-warming festivities, whether you’re single or committed, STORY will feature LOVE until March 23rd.

Check out the video below to learn more about how the store came together and check out the gallery to see some beautiful images from this iteration of the space.

Images via Drew Innis



Dubai And The Future Of Humanitarian Design

Design & Architecture
Technology october 21, 2016

Concept Camera Designed To Only Take Unique Photos

Camera Restricta is tool that prompts photographers to only capture one-of-a-kind images

Design & Architecture october 21, 2016

Fragrance Will Release The Smell Of Data If Your Private Information Is Being Leaked

The device is designed to create a physical cue for the potential dangers lurking online


Get PSFK's Related Report: Future of Automotive

See All
Retail october 21, 2016

LYNK & CO Is A New Auto Brand That Promises Mobile Connectivity On Wheels

Online access and mobility sharing are driving the company to disrupt the auto industry

Related Expert

Tan Siok

Filmmaker, Technology, Social Media

Travel october 21, 2016

Become A Citizen Of The First Nation In Space

Asgardia is a new concept for a floating society above Earth

Entertainment october 21, 2016

Speaker Displays Song Lyrics As Music Is Played

The device is able to generate the graphics on a translucent screen and retrieve the words from a connected database

AI october 21, 2016

Travel Assistant Scans Your Emails To Make Planning Easier

This AI add-on will sync with your inbox and sends reminders to make sure you don't miss anything important


Future Of Automotive
Scenarios Driving The Digital Transformation Of An Industry

PSFK Op-Ed october 20, 2016

Wearable Tech Expert: Designing Technology To Empower Connection To Ourselves

Billie Whitehouse, Founder of Wearable Experiments, shares her new vision for the quantified self

PSFK Labs october 21, 2016

PSFK Picks: Top 5 Performance-Enhancing Wearables

Our new report looks at innovations pioneering the future of performance through intelligent activewear and predictive analytics

Millennials october 21, 2016

FOMO Survival Kit Helps Millennials Cope With Social Anxieties

The satirical product is meant to be a playful diversion for people who feel like they are missing out

Food october 21, 2016

New York Restaurant Uses Tomato Sushi As Its Newest Meat Alternative

fresh&co is using sous vide Roma tomatoes to create a vegan option that has the texture and taste of tuna

Advertising october 21, 2016

Red Bull Converts Sao Paulo Payphones Into Data-Driven Bus Schedules

The booths allow city residents to check local transit times through a simple toll-free phone call

Work october 21, 2016

Health Expert: Nutritional Meal Replacements Are A Solution To Corporate Wellness

Ample Foods Founder Connor Young explains why supplements are the next food trend coming to the workplace

Retail october 21, 2016

Why Experiential Events Could Replace Trade Shows

Marketers are seeking creative and impactful new ways to connect with influencers

Children october 21, 2016

Modular Kit Teaches Kids How To Make Their Own Robots

MODI features magnetic modules and a platform for programming to encourage experimentation

Infants october 21, 2016

Work Table Doubles As A Baby Seat

Designer Kunsik Choi created the furniture to facilitate emotional communication between between parents and their children

Technology october 21, 2016

Album Turns Into Something New Each Time It’s Streamed

Bill Baird's new album explores the relationship between time and music through a website crafted by design team, One Pixel Wide

No search results found.