WWF sets up an on-site cooking demonstration in the name of environmental protection.
With the average global temperature facing an upwards trend, WWF partnered with Oniria\TBWA to send along a creative and extremely powerful message about global warming.
Hosted in Asunción, capital city of Paraguay, the “Global Warming Menu” event cooked up some sizzling flavor in the name of environmental protection by using the asphalt as a cooker, demonstrating just how high the temperature can reach in the hottest city of the world. But more importantly, the choice of location is explained by the sad fact that today Paraguay is one of the most deforested countries in South America, having seen an estimated 80% cut in its native forests during the past 50 years.
“We needed something impactful to bring attention to this very serious matter. And it is working; everyone is talking about it in Paraguay and most importantly learning which are the little changes we can make to help our planet,” commented Camilo Guanes, CEO of Oniria\TBWA.
Chef Rodolfo Angenscheidt was challenged to concoct a delectable meal using eggs and meat for a few event participants. The stove he used was nothing more than an asphalt painting outlined with white contour lines. The alarming fact that heat in the capital is now an alternative to gas and electricity should be enough justification for people to make proper protective measures before it’s too late.