Tesco Turns Blogger Recipes Into In-Store Grocery Lists

Tesco Turns Blogger Recipes Into In-Store Grocery Lists

Supermarket giant partners up with food intelligence firm to create a futuristic way to shop online.

Lara Piras
  • 28 february 2014

With Tesco as their only (and largest) partner so far, Parsly is a digital program that automatically figures out what’s needed in a recipe, if the items are available at the grocery store, as well as the amount the whole meal will cost to make.

Users simply copy and paste a recipe into the Parsly’s online tool that then calculates how much you need of the exact ingredients involved depending how many people you want to cook for. This data is then transferred to the supermarket of your choice’s account ready to be ordered. Users can then choose whether they’d like to order online or take the order in store and pick up from there.


This idea is aimed at people who are cooking something for the first time and need a helping hand in the process. By creating a ready-made grocery list that corresponds with items in Tesco’s stores, Parsly can help people tackle the most daunting of recipes. The team however are also convinced that the tool can be used for weekly shops as a way of pre-checking the products they need are in stock.

Smaller companies will benefit from this as it will increase footfall to the store, especially if they stock niche products such as international herbs and spices that can only be bought from certain places. The company are choosing to partner with Tesco first but aim to roll out the service to other supermarkets worldwide, both big and small.

Tesco // Parsly


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