Social Concierge Service Offers Luxe Treatment For Influencers

Social Concierge Service Offers Luxe Treatment For Influencers

American fashion designer Tommy Hilfiger leads the way with a pioneering digital service.

Lara Piras
  • 12 february 2014

Tommy Hilfiger’s Social Concierge is a new digital service that personalizes and customizes the way global media and style influencers experience the designer’s runway show. An offline and online team are on hand to respond to requests from media outlets and bloggers, providing a range of amenities such as detailed shots of a favorite bag to personal handwritten messages from the runway models.


Launched in 2013, the updated service has gone social to offer services through Facebook and Twitter. Media influencers, bloggers, and fans alike will be able to post requests directly to their timeline or profile and the team will get back to them via comments or private messages. Chief Marketing Officer of the Tommy Hilfiger Group Avery Baker explains,

“The Tommy Hilfiger Social Concierge meets the increasingly fast-paced needs of the fashion industry today. It’s about servicing media and key partners with exactly what they want, exactly when they want it, and taking advantage of the incredible energy, enthusiasm and excitement while the show is happening. This ‘beat-the-clock’ mentality is an important component of amplifying our brand message in the new digital age of fashion where coverage and commentary are happening in-the- moment before it’s on to the next!”


This innovative concept acknowledges the importance of social media as a communication channel and fulfilling the need for immediacy in asset delivery.

Hilfiger himself explains,

“There was a time – not too long ago! – when fashion 
shows were held behind closed doors and took six months to reach the consumer. Our digital initiatives underscore the differences between how runway shows used to be done and how they are organized today.”

Tommy Hilfiger

Sources, Images:, Tommy Hilfiger


Why The Apple Watch Is Taking Foot In The Restaurant Industry

Fashion Today

Scientists Have Developed A Furry Wetsuit Material Inspired By Beavers

MIT researchers created the lighter and warmer fabric to maximize speed in the water and to keep swimmers dry

Automotive Today

Toyota FCV Plus Is A Hydrogen Power Station On Wheels

The concept explores the intersection of mobility and resource sharing


Get PSFK's Related Report: Future of Automotive

See All
Technology Today

Coca-Cola Has Created A Custom Gaming PC

Maingear developed a computer featuring a fully functional coke bottle water-cooling reservoir

Social Media Today

Chipotle’s New Weekly Show Broadcasts Over Snapchat

The Mexican fast food brand is trying to build goodwill with high school and college students through the social media platform

Related Expert

Dan Kantor

Music Discovery

Media & Publishing Today

The NBA Is Filming Live Games With A Special Camera Just For Your Phone

Subscribers to League Pass can now access a feature called Mobile View, which is shot to be optimized for phones and tablets

AI Today

Film Touchingly Portrays The Challenge Of Relying On AI To Combat Loneliness

Director David Wilson takes viewers on a journey of the benefits and ultimate deficiencies of replacing human interaction with robots

Travel Today

Delta Lets Flyers Track Their Luggage From The Airplane To The Airport

The airline's new app allows customers to see exactly where their baggage is throughout their journey


Future Of Automotive
Scenarios Driving The Digital Transformation Of An Industry

PSFK Op-Ed october 26, 2016

Health Expert: Nutritional Meal Replacements Are A Solution To Corporate Wellness

Ample Foods Founder Connor Young explains why supplements are the next food trend coming to the workplace

PSFK Labs october 25, 2016

The Keys For Exceptional Performance On And Off The Field

PSFK Labs' new report highlights five important insights for businesses to perform better than the competition

Food Today

Chef Turns Invasive Species Into Delicious Sushi

Creator Bun Lai is adapting strange new ingredients for his menu, which responds to the ecological impact of overabundant creatures in the local environment

Gaming & Play Today

Build Your Own Subway System In This Minimalist Game

Mini Metro lets you design your own fully functional transit network, simulating the flow of urban commuters with pared-down visuals

Work Today

Keyboard Designed To Help Women Use More Assertive Language

The device is a commentary on gender roles in the workplace, and features easy access to "power verbs" that help reinforce a habit of being direct in writing

Arts & Culture Today

Spanish Artist Dreams Up What Animals Would Look Like In Modern Clothing

Yago Partal's portraits depict the fantasized style preferences of creatures worldwide, from an Arctic wolf to a zebra

Fitness & Sport Today

New Data Technologies Make Hyper-Personalized Training A Reality

The Sports Debrief from PSFK Labs looks at how analytics tools are being developed to optimize human performance across all industries

Entertainment Today

IBM Watson Helps Grammy-Winning Producer Craft An EP

The computer system's data technology generated musical scores for Alex Da Kid's first solo project

Travel Yesterday

30-Year-Old Photographs Used As Travel Guides

A new photo series revolves around tracing the origins of images from the past

Children Yesterday

IKEA Is Letting Kids Design Its New Line Of Toys

The products are taken from fanciful drawings that showcase the imagination of those who use it most

No search results found.