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Digital Subway Ad Responds To Incoming Trains [Video]

Digital Subway Ad Responds To Incoming Trains [Video]
Advertising

Interactive billboard uses ultra sonic sensors to react to its surroundings by blowing in the wind.

Ross Brooks
  • 27 february 2014

Interactive advertisements are much more likely to hold our attention, but there are those that go above and beyond, such as British Airway’s billboard that interacts with aircraft flying overhead. A similar idea was recently put to work in the Stockholm subway to promote a range of Apoteket hair products – which makes for an exceptional piece of advertising.

Digital screens on the platform were fitted with ultra sonic sensors that are able to detect the arrival of the latest train. As it pulls into the station, the image on the screen switches to a short clip of a woman struck by a sudden gust of wind. The advertisement is hard to ignore, and creates a connection with those waiting on the platform.

It’s this kind of project that proves advertising doesn’t have to be complicated, it just has to be clever and provide some sort of information that the people on the other end can relate to.

Åkestam Holst

Source: Adeevee

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