Anti-URL Shortener Promotes Books Through Web Links [Video]
Russian bookstore Respublica has created a URL lengthener that offers a sneak peek at different novels on sale.
Respublica, a Russian bookstore geared toward a younger audience, has created a URL lengthener that offers a sneak peek at a selection of novels on sale. They note that young people don’t like to read, especially online, where every word is shortened or removed whenever possible.
Respublica wanted to show that books and the longform format still have value, so they came up with the web page ‘URLiterature‘. This enables people to paste any URL, choose the book they want to promote, and share it with their friends.
The opposite of a URL shortener service, it lengthens them before they are shared by embedding pages from Respublica’s books in the link, giving others a sneak peek at a range of stories. This promotes novels and hopefully encourages people to read more. You can check out the video below to see how URLiterature works: