Nothing is the simple sculpture that reminds consumers to look past their possessions and find meaning in nothingness.
In a society that puts a heavy focus on buying the coolest gear and the latest tech, it’s easy to forget that sometimes you don’t really need more stuff in your life. For those who are a little too quick about pulling out their credit cards, this statue, called Nothing, is there to act as a reminder to enjoy what you already have.
Created by Dutch freelance copywriter Pim de Graaff, the sculpture functions as a reminder that having nothing or abstaining from buying can be a very meaningful experience:
I haven’t really known what to ask for on my birthday, or what to give others for their birthdays. At the same time I feel, and maybe it’s a generational thing, that we’re looking for more meaning. So I loved the idea to make ‘nothing.’ To give someone nothing, to enjoy nothing.
But Nothing is not itself cheap. Like the expensive goodies it’s reminding us not to buy, this sculpture has a sizable price tag: €29 or about $48. During their initial run of 50 pieces, Nothing sold out within a week.
Last year, we reported on a similar product called Bawx, an empty heavy-duty cardboard box described it as “an empty box full of possibilities,” meant for children to play with and exercise their imaginations. The price of each box was donated to various children’s charities.
Images: Fast Company