First 4D cinema experience will soon be available in downtown LA.
CJ Group, the South Korean company that runs Asia’s largest theater chain, recently signed a deal with AEG to open the first 4D theater in the United States. The theater in downtown L.A. will use wind, strobe, fog, rain and scent-based effects in sync with the movie on screen to create a fully immersive experience.
“Los Angeles was the natural choice for us in making it the first U.S. location to carry 4DX. We wanted to bring this experience to where all the movie magic happens,” said Byung Hwan Choi, CEO of CJ 4DPlex, a division of CJ Group. “With AEG, owner and host of the world’s most exciting entertainment venues as our strategic partner, we are very much looking forward to welcoming our audiences to a moviegoing experience never before seen in the U.S.”
Outside of the United States, CJ Group already has a presence in more than 23 countries, which amounts to 91 theaters, and 14,000 4DX seats. Some of the countries include Japan, Taiwan, Indonesia, and the United Arab Emirates.
The companies involved still haven’t decided on a ticket price, but as with 3D, you can expect to pay a little bit extra for the experience. When it does open, the new theater will be located within L.A. Live, the sprawling $3-billion sports and entertainment district in Los Angeles.
[h/t] LA Times