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Airbnb Plans To Transform Itself Into A Hospitality Brand

Airbnb Plans To Transform Itself Into A Hospitality Brand
Innovation

Joie De Vivre founder Chip Conley has been brought in to lend his hotel expertise to the company.

Ross Brooks
  • 19 march 2014

In an attempt to be more like a hospitality brand than just an online platform, AirBnB has brought Joie De Vivre founder, Chip Conley, into their ranks. With his help, the company plans to offer a seamless end-to-end experience when its customers travel – instead of just a place to stay.

This includes a set of hospitality standards that could make the guest experience for AirBnB travelers more reliable. More accurate listings, better cleanliness and appropriate ways to interact with guests are examples on the list.

airbnb-chip-conley-hospitality.jpg


Apart from service guidelines, there have also been feature updates such as a new “instant booking” option. In the wake of complaints that hosts are too slow to respond, the company also made
it easier to approve booking via the AirBnB mobile app.

All of these grand ambitions have been boiled down onto a single piece of paper, known as “the sheet.” It outlines the company’s four ­major goals for 2014, each with specific objectives, product features, target launch dates, and year-end milestones.

airbnb-chip-conley-hospitality-3.jpg

The four goals haven’t all be announced yet, but more of them will come to light as the year progresses. With each of them, it’s likely that AirBnB will start to take on an entirely new form, and possibly even revolutionize the way we think about travel.

AirBnB
Source: FastCompany
Images: Effie Yang

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