menu

Anti-Smoking Clinic Opens Up Shop Inside Minecraft [Video]

Anti-Smoking Clinic Opens Up Shop Inside Minecraft [Video]
Advertising

New campaign virtually invades the game that gets more YouTube hits than Justin Bieber.

Lara Piras
  • 5 march 2014

In an attempt to get gamers to quit smoking cigarettes, Swedish organization A Non Smoking Generation have created a “fear clinic” to target the youth directly inside the environment of Minecraft, the viral, open-source and hugely successful game.

2

Influential gaming YouTuber Joseph Garrett gets paid to upload at least one Minecraft video a day to increase the brand’s exposure. Their most recent partnership post gained more hits than pop stars including Justin Bieber and One Direction, according to the BBC. This shows the immense reach of the game and why exactly A Non Smoking Generation decided to pursue this idea.

The team at Non Smoking Generation conducted a survey that revealed six out of ten young Swedes believe that those who start smoking do so to show they’re fearless, and ‘more than half of the young Swedes (16-25 years) do not believe that anti-smoking ads have any effect.

Ann-Therese Enarsson, Chairman of A Non Smoking Generation explains, “With the Fear Clinic we want to help young people to talk about fears, instead of hiding them behind a cigarette.” As opposed to pictures of black lungs to show the dangers of smoking effect, the Fear Clinic is available on hand every time someone logs into the game inviting them to talk about their fears with a psychologist who’s on stand-by.

3

The whole idea of the virtual clinic represents a novel way of integrating gaming with health initiatives and is a fresh way to target the youth without using the tiresome shock factor method.

Watch the demo video below:

A Non Smoking Generation

 

Trending

Genetics Startup Is Working To Create A Completely Personalized, DNA-Based Range Of Products

Health
Travel Today

United Airlines Launches An Updated Business Class Program

The new Polaris product prioritizes customer service and updated modern amenities

Design & Architecture Today

Video Explores Complex Museum Architecture

A mini video gives a quick overview of the most beautiful cultural buildings built

Trending

Get PSFK's Related Report: Future of Retail 2017

See All
Sustainability Today

Smog Vacuum Turns Pollution Particulates Into Unique Jewelry

A large device was installed in Beijing that sucks up smog and compresses it into small centerpieces atop jewelry

Experiential Marketing Today

PSA Fashion Line Shines A Light On Victim Blaming

YWCA Canada is using fashion and sexist tweets to highlight how often we as a society blame the victim in cases of abuse

Related Expert

Oliver Sweatman

Natural Beauty Entrepreneur

Syndicated Today

What PSX 2016 Tells Us About The Modern Games Industry

Nostalgia and big brands are defining how the console market is being shaped

Op-Ed Today

VP: Why Messaging Apps Are Issuing In A New Era Of Commerce

Matt Johnson discusses how mobile messaging commerce is creating a different modality for interaction between retailers and consumers

Technology Today

The PSFK Holiday Gift Guide 2016

Based on a year of research by PSFK Labs, we curated a list of innovative and unique holiday gifts

PSFK LABS REPORT

Future Of Retail 2017
Transformation Strategies For Customer-First Business
NEW

PSFK Op-Ed december 2, 2016

Customer Service Expert: Why Offline Retail Has Better Data Than Online Retail

Healey Cypher, Founder and CEO of Oak Labs, shares why we should be thinking about the physical store as an e-commerce site

PSFK Labs december 1, 2016

Retail Spotlight: Home Depot Reimagines How Employees Conduct Tasks

The home improvement retailer puts the customer first by initiating local fulfillment centers and simplifying freight-to-shelf inventory management

Food Today

Minute Maid Opens A Store That Sells Nothing

The beverage company opened a pop-up shop that encourages customers to write letters to their parents instead of buying a gift

Entertainment Today

Samsung And Viceland Partner For A Virtual Reality Documentary On The Syrian War

The White Helmets film uses VR to immerse viewers in the everyday conditions of the war-torn country

Design & Architecture Today

These Designs Bring Modern Architecture To The Humble Birdhouse

Artist Douglas Barnhard has imagined a series of designs emulating the work of architects such as Frank Lloyd Wright and Joseph Eichler

AI Today

Nine Technologies To Invest In When It Comes To Retail [Future Of Retail]

Retailers are leveraging assistive technology to help employees in their daily tasks and customers on the sales floor

Travel Today

Acura Cockpit Envisions The Future Of Autonomous Travel

The car brand has built a proof that offers a sneak peek of the self-driving vehicle experience

PSFK LABS REPORT

Future Of Work
Cultivating The Next Generation Of Leaders
NEW

Retail Today

How Artificial Intelligence Is Enabling Anytime Shopping & On-Demand Support

Retailers are leveraging advanced technology to relieve associates from mundane tasks, while better assisting customers

Cities Today

NYC Map Calculates Economic Benefits Of Every Tree

TreesCount! maps all the greenery in the five boroughs and even figures out how much money it saves the city

Design Today

Create A Perfectly Tailored Shirt Using Just Your Phone

UKYS has created an application to get accurate measurements of buyers through a few simple pictures for custom shirts

No search results found.