Cinema ad plays prank on audience members to discourage annoying behavior.
When visiting the cinema for a much anticipated new release, the accompanying soundtrack of slurps, munches, and chatter from surrounding audience members is at the top of everyone’s list of pet peeves but nevertheless unavoidable. In an effort to detract obnoxious movie-watching behavior, beverage brand Coca Cola and Saatchi & Saatchi Denmark partnered together to create a PSA that showed a group of movie-goers in Copenhagen exactly how their noisy behavior can ruin the viewing experience.
The Duckling Copenhagen production team created two short film clips. The first, “Gangster,” is a drama showing a police man being dragged out of a trunk and buried alive while an actress representing a member of the audience slurps away on her soda.
To set up the second clip, “Slurp!” the team placed a hidden camera and a green screen in the theater lobby, capturing images of those who walk by while an on-site retoucher inserts them into the video frames. After the ‘victims’ see themselves on the big screen disrupting a steamy love scene, they get hit with the message: “Please keep quiet during the Movie. It’s not the same with you in it.”
These ought to make anyone pay a little more attention to their theater etiquette in the future.