menu

Reachey Lets Colleges Headhunt Students To Attract Top Talent

Reachey Lets Colleges Headhunt Students To Attract Top Talent
Advertising

A new ed-tech startup hopes to be Cupid's arrow for talented students and unique universities.

Rachel Pincus
  • 28 march 2014

Up to now, the impetus to get the best and most well-prepared high schoolers into the best colleges in the U.S. has largely fallen on high school counselors, with their varied resources, and colleges themselves, which seem mostly interested in developing an ever-larger base of applicants that may or may not be a good fit. Technology thus far hasn’t played much of a role in mediating the relationship between schools and applicants – indeed, little but a barrage of exams, credential systems and further complications seems to help guide students down a more meaningful path. Reachey, launching April 1st, is an ed-tech startup that hopes to shake up the existing models for college discovery.

reachey.png

Today’s system is characterized by an overwhelming, stressful onus on the student to pay off their debt that has been caused, in part, by an insufficiently direct pipeline from education to employment. “We want to change the way high school students interact with universities by enabling colleges to reach out directly to students based on their achievements, interests, and preferences,” says founder George Kurdin. The idea is that each student has unique qualities that they can showcase themselves, attracting direct outreach from colleges with unique programs. Today’s model, says Kurdin, “is a push model (students push apps to schools and the burden of search is on students). We propose a pull model (schools pick the students). This model worked for [the] professional search, dating and now photo sharing (povio.com).”

reachey1.png

Kurdin is in talks with several high-caliber universities for a pilot of the program, a significant goal of which is to save colleges expenditures that students often end up subsidize through high tuition costs. It can cost $1,750 for an admissions committee to recruit just one student. Reachey will provide more fine-grained outreach techniques than the current metric-based ones, which take on the form of large, expensive blasts of advertising.

Though details remain scarce until the site’s launch, the idea of presenting students with possible matches has no direct equal in the college-admissions market. “We definitely want this… there is currently no way to get a holistic view of a kid,” a former admissions officer at a top 30 university told Kurdin.

Reachey
[h/t] Kellogg Investor Pitch

Advertising
Trending

Japanese Face Wash Creates A Perfect Rose Every Time

Arts & Culture
Mobile august 26, 2016

Get A Better Idea Of How You Are Wasting Your Time

The TouchTime app is trying to revolutionize personal task management by providing detailed insight on how to be more efficient

Culture august 26, 2016

London Telephone Box Repurposed As A Tiny Mobile Repair Shop

Tools and supplies to replace broken screens or damage are neatly stowed away in these micro-workrooms

Trending

Get PSFK's Latest Report: Future of Work

See All
Design august 26, 2016

Conceptual Sportswear Created Out Of Futuristic Condom Material

A Dutch fashion designer is experimenting with new methods and fabrics to make high performance clothing

Fashion august 26, 2016

Fashionable Tassel Will Ensure You Never Lose Your Valuables Again

The device is fashion meets connected tech, that will help you keep track of your belongings at all times

PURPLELIST EXPERTS

Bonin Bough

Global Media, Media

Syndicated august 26, 2016

Would You Wear Wool Shoes To Save The Environment?

As demand for wool shoes grows, a number of US footwear brands are heading directly to the source: the sheep pastures of New Zealand

Sustainability august 26, 2016

Self-Healing Material Is Fashioned Out Of Squid Teeth

Penn State researchers have devised a new textile that uses organic proteins

Arts & Culture august 26, 2016

Search Engine Turns Your Own Drawings Into Photos

This image-matching software accepts hand-made sketches instead of keywords

PSFK LABS REPORT

Future Of Work
Cultivating The Next Generation Of Leaders
NEW

PSFK Op-Ed august 23, 2016

Modern Workplace Culture: No More Fat Cats Or Kissing Ass

Samar Birwadker, CEO & Co-Founder of Good & Co, on designing shared organizational values to optimize employee happiness and success

PSFK Labs august 25, 2016

PSFK’s Workplace Vision: How The Nurturing Of Seeds Will Come To Define The Onboarding Process

Our Future of Work vision is a service that allows companies to assemble and deliver welcome packets that are uniquely focused on the concept of growth

Arts & Culture august 26, 2016

Illustrator Interprets The Experiences Of Blind Travelers

Artist Alby Letoy creates drawings of poignant travel memories for the visually impaired

Advertising august 26, 2016

Clickbait Titles Used For The Good Of Charity

An agency devised an unlikely campaign that uses clickbait as a positive force to drive awareness to nonprofit initiatives

Advertising august 26, 2016

The Best In Eye-Catching Olympics Campaigns

PSFK rounds out the Rio Games with our picks for the best advertising moments off the field

Work august 26, 2016

Editorial Roundtable: The Arrival Of The People-First Workplace

Managed By Q, Soma, Workbar, Primary and thinkPARALLAX enumerate the reasons why companies need an employee-embracing workforce in order to exist

Arts & Culture august 26, 2016

Transforming Light Waves Into A New Art Form

An artist uses glass treated with layers of metallic coatings to create a unique installation called lightpaintings

INSIGHTS COVERAGE

Rio Olympics
Innovation Coverage From The Rio Games
READ NOW

Design august 26, 2016

This Windbreaker Lets You Explore The Outdoors While Charging Your Phone

The apparel includes solar panels that allow the wearer to stay connected through the power of renewable energy

Asia august 26, 2016

The Goal Of This Game Is To Not Get Laid Off From Your Job

A hit mobile app has you working really, really hard to not get fired as you climb the corporate ladder

Advertising august 26, 2016

Movie Critic Bot Guides Viewers Through Festival Offerings

The Toronto International Film Festival has created a Facebook Messenger chatbot to help attendants curate their schedule

No search results found.