The Polish Red Cross has introduced a new fundraising approach in participating restaurants.
Giving to charity can be uplifting for impoverished communities and for the givers themselves, yet many of us seem to be unable to find time to make donating a habit.
Luckily, the Polish Red Cross has devised a way to increase charitable donations without much effort. The ‘Very Good Manners‘ campaign uses restaurants’ placemats to inform diners that by laying their knife and fork like a cross on the plate, a 5 PLN (1.5 euro) donation will be added to their bill.
The charity supplies hot meals to Polish children living in poverty, and this new fundraising approach hopes to combat malnourishment and break down barriers to giving to charity.
The campaign began in four restaurants in Warsaw and Krakow. Due to it’s success, it has been implemented in more places and donations to the Polish Red Cross have increased by 65%. There are also plans to introduce the idea in France, Germany, Spain, and the UK.
You can check out the case study video for ‘Very Good Manners’ below: