Dead Pedal NY features shots of abandoned bicycles on the streets taken with Instagram.
New York marketing student and avid bike rider Pat Gamble is using Instagram to try to clear up the abandoned bicycles on the city’s streets. On the site Dead Pedal NY, he invites people to share their photos of bikes that are bent, broken, rusted, or have missing parts.
New York has some of the worst bike parking in the country. Those dead bikes you see abandoned, parted out, and locked to prime parking spaces are a big part of the problem. The Dead Pedal project lets you help out by just snapping a quick photo with instagram.
If they caption their photo with the location and the hashtag #deadpedalNY, it will be added to a growing map. These “dead bike photos” and their locations will then be sent to the City to hopefully get them cleaned up faster and free up more bike parking space for cyclists.
However, this isn’t the first attempt to clear the bikes off of New York’s streets. Alex Goldmark and the radio station WNYC created an Abandoned Bike Tracker in 2012, with the hopes of prodding the city to deal with the left-behind frames. Because the city won’t remove bikes until they’ve been declared “derelict,” it remains to be seen how successful this campaign will be.