E-Tailer Only Casts Models With PhDs [Pics]

E-Tailer Only Casts Models With PhDs [Pics]

For its Spring Collection, Betabrand featured women who have PHDs or are working towards one.

Leah Gonzalez Angue
  • 13 march 2014

San Francisco-based online clothing retailer Betabrand puts their own spin on “smart fashion” by using models who are PhDs or doctoral candidates.

The retailer recently launched its new Spring Collection and only hired female models who have PhDs or are working towards one.

Chris Lindland, founder of Betabrand, said in a statement,

When you look beyond the ranks of the professionally beautiful, photography becomes a lot more fun. Our designers cooked up a collection of smart fashions for spring, so why not display them on the bodies of women with really big brains?

Betabrand took to social media and sent out a casting call for women with PhDs or are PhD candidates. Sixty women from around the world responded and applied. Some of the photos were shot in Betabrand’s headquarters, while some models were sent prototypes of the clothing so they can have photos shot where they work.

The campaign is similar to Getty’s Lean In Collection, which featured images of women in empowering ways. In their own way, Betabrand’s campaign helps break down female stereotypes by showing models with more to them than their physical beauty.

View some of the images from Betabrand’s Spring Collection below.






Source: Adweek


Fitness Advocate: Paving The Future of Workouts With Audio

Fitness & Sport
Retail Today

Exchange Your Old Razors For New Ones At This Bartershop

The subscription-based shaving company lets customers trade their unwanted razors for Harry's brand steel at a temporary New York pop-up

Food Today

A Brewer Has Created The Most Expensive Chips To Snack On

St. Eriks Brewery created crisps made from rare mushrooms to go with its artisan beer, donating all proceeds to charity


Get PSFK's Related Report: Future of Work

See All
Op-Ed Today

Marketing Experts: Millennials And The Power Of Cool

'Good Is The New Cool' Authors Afdhel Aziz and Bobby Jones share their 7 principles for branding with a social impact

Related Expert

Troy Carter

Music Production, Social Media

Infants Today

Battery Powered Cradle Will Rock Itself

NoomiNoomi is a clever device that makes it easier to put babies to sleep

Sustainability Today

Swedish Citizens Get A Tax Break For Repairing Old Goods

A sustainability initiative encourages people to fix, rather than replace, broken objects

Fitness & Sport Today

How Precision Data Can Make Anyone A Better Performer

The Sports Debrief from PSFK Labs looks at how analytic tools are being developed to optimize human performance across all industries


Future Of Automotive
Scenarios Driving The Digital Transformation Of An Industry

PSFK Op-Ed october 21, 2016

Health Expert: Nutritional Meal Replacements Are A Solution To Corporate Wellness

Ample Foods Founder Connor Young explains why supplements are the next food trend coming to the workplace

PSFK Labs Today

The Keys For Exceptional Performance On And Off The Field

PSFK Labs' new report highlights five important insights for businesses to perform better than the competition

Home Today

You Can Now Buy Furniture From A Daytime TV Show

Home furnishing online retailer Wayfair is partnering with Lifetime to create a shoppable life improvement television program

Social Media Today

Instagram Tool Prevents People From Harming Themselves

A new anonymous reporting option on the social media platform hopes to provide better emotional support for users

Retail Today

Apple’s New London Store Is Filled With Living Trees And Sunlight

The brand's UK flagship location has been reimagined with a focus on customer experience and community

Syndicated Today

Artificial Intelligence Could Serve As A Judge In The Court Of The Future

A new software program can weigh up legal evidence and more questions of right and wrong to predict the outcome of trials

Brand Development Yesterday

Swipe Left On A Dating World Built To Keep You Single And Disconnected

Hinge's VP of Marketing Karen Fein tells us about the service's daring ditch of the swiping culture that's designed to attract advertising revenue, not meaningful connections

Arts & Culture Yesterday

Marvel Comic Tells The Story Of A Heroic Syrian Mother

Madaya Mom is the true tale of a family trapped inside a town for over a year

Food Yesterday

Brooklyn Cafe Lets Customers Pay By The Hour, Not By The Cup

Glasshour is an establishment that provides free coffee and pastries and charges for the time guests spend there

Technology Yesterday

Electric Spoon Changes The Way Food Tastes

The Taste Buddy is being developed to manipulate your taste buds and make everything more delicious

No search results found.