Gap’s Concept Store Tries To Lure Shoppers Away From E-Commerce [Pics]
The "Lived In" store is designed to help people remember the benefits of brick-and-mortar shopping.
Gap’s latest creation at its White Space concept shop on Fifth Avenue in New York is a store designed to bring people back to what it’s like to go shopping in brick-and-mortar stores.
The “Lived In” concept store sells a curated selection of classic Gap products and features third-party items like indie lifestyle magazines and books.
The new concept store aims to bring an “authentically local shopping experience in the middle of Manhattan.”
Check out the store yourself at 122 5TH AVE.