Gap’s Concept Store Tries To Lure Shoppers Away From E-Commerce [Pics]

The “Lived In” store is designed to help people remember the benefits of brick-and-mortar shopping.


Gap’s latest creation at its White Space concept shop on Fifth Avenue in New York is a store designed to bring people back to what it’s like to go shopping in brick-and-mortar stores.

The “Lived In” concept store sells a curated selection of classic Gap products and features third-party items like indie lifestyle magazines and books.

The new concept store aims to bring an “authentically local shopping experience in the middle of Manhattan.”

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Check out the store yourself at 122 5TH AVE.
Gap

Source, Images: The NY Times, Racked

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