Newspaper Turns To Google Glass To Revive Print Edition
Asahi Shimbun uses augmented reality to enhance their reading experience.
- 26 march 2014
The Asahi Shimbun, one of Japan’s most popular news sources, revealed a physical newspaper at this year’s Wearable Tech Expo in Tokyo that works alongside Google Glass. Physical markers that get picked up by the glasses will display linked digital content, an idea that Asahi’s Media Labs hope will better convey the emotional content of a story.
It’s unclear what software will be used to identify the markers, but as pointed out by EnGadget, Layar recently brought its APK to the Google wearable, which makes it a possible candidate. With the ability to serve up digital content based on what physical object people are looking at, the software could also tie in the news with people’s day-to-day lives.
The concept is called “AIR,” and much like Google Glass, which isn’t available in Japan yet, doesn’t have a fixed release date. While readers of the digital version often have access to more photos, related articles, and video, those who still rely on the physical paper can miss out on rich content. Asahi’s idea isn’t all that original, but it could be a straightforward way to bridge the gap between different readers of the same published content.