The Sheraton gave out the dual purpose devices to conference attendees at their Seattle hotel.
People are used to getting free pens and notepads with a hotel’s logo on them when they are guests at that hotel or attending an event or conference in one of the hotel’s function or ball rooms.
The dual function room keys were given to attendees of the Global General Managers Summit. Each room key was loaded with $10 that people can use at any of the five Starbucks near the hotel.
Skift said in a post that Sheraton is the first Starwood brand to do something like this, which suggests other Starwood brands may follow suit and do something similar with room keys. Earlier this year it was reported that Starwood Hotel brand Aloft will soon be allowing hotel guests to check-in through their smartphones.
Sheraton partnered with Starbucks for the initiative, which helps hotels promote local businesses to their guests.
Source, Image: Skift