How Facebook Could Move Beyond Social Media

The social network needs to use its engineering experience look at future roles for the company as usage stats drop.

Towards the end of last year Facebook reported a drop in usage among younger teens. It’s unclear whether this is something that will change or continue, but it is indicative of how the world of social media behaves. One minute, everyone prefers to use a specific network, and the next minute they prefer another. Facebook may need to look at future roles they can play beyond social media, given how dynamic technology is.

One aspect that Facebook can potentially explore and expand even further in the near future is the unique technical consultancy service that the company provides to clients.

Telecom company Sprint recently tapped Facebook as a technical consultant to build an app that lets users invite their Facebook friends to join their cell phone plans.

The app is part of Sprint’s “Framily” campaign and lets users invite people to join their “Framily” and help each other save money.

Ad Age reports that last month, Sprint representatives, three engineers, a user-experience designer and a tech lead from DigitasLBi were at Facebook’s headquarters at Menlo Park, California for a week and worked with Facebook partner engineers to develop the app. The Facebook engineers did not do any of the coding but were there to guide the team.

The Framily app is just one example of Facebook’s “shipyard” program, which they offer to select clients via its Creative Shop. The Creative Shop helps brands and agencies be more effective in marketing over the network.

Aside from Sprint, retail company Target has also worked with Facebook engineers to help develop the company’s Cartwheel shopping application. Frito Lay also worked with Facebook in 2012 and earlier this year for its “Do Us A Flavor” app.

Source: Ad Age, Forbes

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