menu

Kenneth Cole Taps Google Glass For Latest Cologne Campaign

Kenneth Cole Taps Google Glass For Latest Cologne Campaign
Advertising

A demonstration of how wearable technology can help establish a stronger brand message.

Serena Chu
  • 5 march 2014

Kenneth Cole has launched a Google Glass app for their “Man Up For Mankind Challenge” campaign, which challenges men to perform an act of kindness every day for three weeks. This campaign helps promote the brand’s new Mankind fragrance, and is the first time any brand used Google Glass for marketing.

Launched in partnership with ad agency Ready Set Rocket, this interesting stunt brings people to complete a series of simple, thoughtful tasks that range from “bring donuts to work for everyone” to “overtip a waitress or bartender.”

mankind   mankind by kenneth cole   21 day challenge on google glass

Participants can download the challenge app and share their day-to-day deeds on the Kenneth Cole challenge website. Those who complete all 21 tasks will be eligible to win a Mankind toolkit valued at $1,000.

Ready Set Rocket partner Aaron Harvey said Glass is the perfect medium to attract the cutting-edge technology fans who fit well with Mankind’s target audience. He also shared that this competition exemplifies how wearable technology can be more than just a gadget for the self-consumed, as it can be used to perform good-natured acts in the community.

While Google Glass can be used as an advertising technique for companies to promote specific products, the technology currently prevents developers to run in-app ads, so projects that direct people to purchase links cannot be set up.

“I think as brands continue to invest heavily in content marketing, it’s going to be really important for them to put themselves in different contexts of technology,” Harvey said. “It’s about figuring out how brand messaging and content marketing can integrate themselves off of the desktop and into more-progressive communication technology.”

Kenneth Cole Challenge 

Source: Business Insider

 

 

Advertising
Trending

Get A Better Idea Of How You Are Wasting Your Time

Mobile
Work Today

PSFK’s Workplace Vision: The Desk Is Becoming An Ecosystem Of Satellite Workstations

Our Future of Work vision is an app that frees employees from the tyranny of a static desk

Work Today

Editorial Roundtable: What A People-First Workplace Must Prioritize First

Managed By Q, Soma, Workbar, Primary, AltSchool and thinkPARALLAX on why employee fulfillment is a journey and not a destination

Trending

Get PSFK's Latest Report: Future of Work

See All
Food Today

A Tiny Amount Of This Powder Could Block All The Bitterness In Food

A new substance made from mushrooms can bond with taste receptors on your tongue to overcome unpleasant flavors

Asia Today

Whimsical Dental Clinic Design Aims To Calm Patient Fears

Cheerful colors and a nod to the comforts of home are design elements tactfully aimed to help people relax

PURPLELIST EXPERTS

Emily Pilloton

Social Innovation Pioneer

Mobile Today

Messenger Service Only Delivers You Updates Three Times A Day

Formal is a new app designed to help people ignore the constant stream of texts from their phone and focus on what's in front of them

Design Today

Movable Vacation House Constructed Using Concrete Boxes

The 4,000 square foot building is made up of modular frames so it can be relocated if needed due to coastline erosion

Design Today

Redesigned Electric Fan Collapses For Easy Storage

Conbox can be kept in pieces and packed away when not in use

PSFK LABS REPORT

Future Of Work
Cultivating The Next Generation Of Leaders
NEW

PSFK Op-Ed august 24, 2016

Why Building Better Offices Is The Key To Employee Engagement

Interaction Designer and Audio-visual Technologist at ESI Design illustrates the value in creating environments filled with surprise and delight

PSFK Labs august 25, 2016

PSFK’s Workplace Vision: How The Nurturing Of Seeds Will Come To Define The Onboarding Process

Our Future of Work vision is a service that allows companies to assemble and deliver welcome packets that are uniquely focused on the concept of growth

Ai Today

LawyerBot Is Now Helping Homeless People Qualify For Government Housing

This robot helps people get out of parking tickets and provides free legal advice to those in need

Travel Today

This Head Hammock Promises The Best Sleep You’ll Ever Get While Traveling

NodPod holds your neck and back perpendicular, hopefully putting an end to sleepless and uncomfortable journeys

Culture august 26, 2016

London Telephone Box Repurposed As A Tiny Mobile Repair Shop

Tools and supplies to replace broken screens or damage are neatly stowed away in these micro-workrooms

Design august 26, 2016

Conceptual Sportswear Created Out Of Futuristic Condom Material

A Dutch fashion designer is experimenting with new methods and fabrics to make high performance clothing

Fashion august 26, 2016

Fashionable Tassel Will Ensure You Never Lose Your Valuables Again

The device is fashion meets connected tech, that will help you keep track of your belongings at all times

INSIGHTS COVERAGE

Rio Olympics
Innovation Coverage From The Rio Games
READ NOW

Syndicated august 26, 2016

Would You Wear Wool Shoes To Save The Environment?

As demand for wool shoes grows, a number of US footwear brands are heading directly to the source: the sheep pastures of New Zealand

Sustainability august 26, 2016

Self-Healing Material Is Fashioned Out Of Squid Teeth

Penn State researchers have devised a new textile that uses organic proteins

No search results found.